Paid Ads Specialist

Paid Ads Specialist (Meta)***Read the JD Properly before ApplyingRemote | Part-Time (High Ownership) |Immediate StartCompetitive Monthly Retainer+ Performance-Based IncentivesAbout Hill Queen TeaHill Queen Tea is a premium wellness tea brand rooted in a 60-year legacy of Himalayan tea craftsmanship.We’re building a modern, ritual-driven tea experience.Now, we’re strengthening our D2C engine and are looking for a Senior Paid Ads Specialist who can help accelerate our website growth via Meta Ads, deliver measurable results, and scale a premium FMCG brand with clarity.This is not a media-buyer role.This is strategy → execution → optimization → scale.Your Mission (Outcome-Driven)Own the performance marketing growth engine for Hill Queen Tea.Your north star: profitable, scalable D2C revenue through Meta ads.You will build our paid growth system, optimize CAC, scale ROAS, sharpen our funnel, and bring predictable growth to our website.Key Responsibilities1. Full-Funnel Paid AcquisitionPlan and execute Meta Ads strategiesBuild campaigns that drive conversions, purchases, and repeat behaviorTest and optimize audiences, creatives, placements, bidding strategies2. Creative Strategy & TestingDevelop creative concepts, hooks, angles, and messagingWork with the design team to create high-performing adsLead UGC, product video, and lifestyle creative direction3. D2C Funnel & Landing Page OptimizationRecommend landing page improvements (CRO, messaging, structure)Set up event tracking, CAPI, GA4 pipelines & attributionBuild retargeting funnels and customer cohorts4. Analytics, Reporting & InsightsTrack CAC, ROAS, MER, conversion rate, AOV, CTR, and CPSBuild weekly dashboards with action-driven insightsConduct A/B testing across ads, audiences, andcreatives5. Growth Strategy & ScalingBuild structured scaling plans once initial campaigns validateIdentify high-intent audiences and profitable segmentsImplement repeatable frameworks for scaleSuggest new channels once Meta & Google are stableWhat You Must Bring (Non-Negotiable)Experience & Expertise3–7 years in performance marketing, managing large budgetsProven history of scaling D2C brands profitablyStrong command over Meta Ads (primary) and Google Ads (secondary)Deep understanding of FMCG, lifestyle, wellness, or tea/beverages (preferred)2. Technical & Analytical StrengthStrong understanding of attribution, tracking, CAPI, GA4 & analytics toolsAbility to build structured A/B testing plansKnows funnel math, CAC, payback windows, and retention loopsData-first decision-maker — numbers drive your creative direction3. Strategic MindsetCan diagnose problems quickly and apply first-principle thinkingExperience managing high-budget campaigns for D2CStrong awareness of category-level insights & consumer buying triggers4. Execution CapabilityCan build, launch, optimize & scale without handholdingComfortable working in an early-stage environment with speed & clarityNice-to-HavesExperience in running campaigns for wellness, FMCG, or beverage brandsFamiliarity with the WooCommerce ecosystem (CRO tools, apps, integrations)Knowledge of WhatsApp AutomationsAbility to direct or script UGC contentCompensationFixed monthly retainer- INR 7KPerformance incentives tied to ROAS, CAC, and revenue milestonesFlexible hours: output > hoursThis is a part-time role, but you will function as the Paid Growth Lead for the brand.How to Apply (Required)Apply via Google Form: Subject Line: Paid Ads Specialist– (Your Name)Answer these:What D2C brands have you scaled? (Share monthly spend, ROAS & revenue impact)What budgets have you personally managed?Have you audited our website What are your views?What would be your initial 30-day and 90-day plan for a Hill Queen Tea?What’s your typical CAC and ROAS when scaling?Why should we be on board you?What will you do differently that will ensure our growth?