Business Development Manager

4 weeks ago

Darjiling WB IN The Art of Living HR Full time

Job Objective To drive the growth visibility and impact of the Wellbeing Center by leading strategic sales local marketing partnerships and community engagement This role demands strong business acumen an understanding of wellness services and a deep grasp of customer behavior and city-level market dynamics Key Responsibilities 1 Sales Revenue Generation Drive monthly revenue and membership growth through structured sales strategies Promote wellness programs via targeted outreach digital channels and referral partnerships Build and manage lead pipelines track conversions and key sales metrics using CRM tools Plan seasonal offers and promotional campaigns to boost customer acquisition Coordinate high-impact outreach events like Nadi Pariksha camps and wellness drives Establish referral tie-ups with doctors and wellness professionals Work in alignment with the front desk team without involvement in daily walk-in handling 2 Local Marketing Brand Visibility Plan and run localized marketing campaigns for therapies events seasonal offerings and new launches Lead on-the-ground activations including workshops open houses and local wellness events Execute city-specific digital marketing local SEO Google Ads social media content paid promotions and influencer outreach Collaborate with wellness bloggers media houses and journalists to gain PR visibility Ensure consistency with brand guidelines in all promotional material and communication Analyze local market trends competitor activity and customer feedback to refine strategies 3 Partnerships Outreach Build strategic tie-ups with corporate wellness programs apartment complexes schools yoga studios fitness clubs and NGOs Organize community outreach activities like health talks free screening camps and pop-up wellness kiosks Represent the center at city wellness expos networking events and industry trade shows Design packages and campaigns tailored for large groups corporate teams and community segments 4 Team Coordination Reporting Collaborate with the front desk therapists and operations team to align promotional activities with service capacity Provide regular reports to the Head Office or leadership team on sales lead management conversion rates marketing ROI and growth plans Maintain documentation for partnerships event performance and key initiatives Lead or mentor junior sales marketing support staff if applicable Candidate Profile Key Skills Qualifications Bachelor s degree in Business Marketing Hospitality or related field 3 years of experience in sales marketing or business development wellness industry exposure preferred Strong interpersonal and communication skills Hands-on experience with local market activations and digital marketing tools Passion for wellness holistic health and customer experience Fluent in English and local language s Job Type Full-time Pay 15 775 54 - 48 190 74 per month

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