Director of Consumer Growth

4 weeks ago

Bengaluru India Weekday (YC W21) Full time

Job Description This role is for one of our clients Industry: Marketing Seniority level: Mid-Senior level Min Experience: 8 years Location: Bangalore JobType: full-time We are seeking a dynamic and growth-oriented Director of Consumer Growth & Brand to lead marketing initiatives that drive customer acquisition, engagement, and loyalty across emerging markets. You will own end-to-end marketing execution while shaping strategies for multi-channel brand presence, performance marketing, CRM, and localized activations. This high-impact role reports directly to the founders and offers the opportunity to influence business growth at scale. Key Responsibilities Strategic Marketing Leadership Define and execute the company's marketing strategy across brand, performance, CRM, and offline channels. Translate consumer insights into actionable marketing plans that drive acquisition, engagement, and retention. Growth & Loyalty Programs Build, scale, and optimize the Membership & Loyalty Program, crafting offers and repeat-purchase loops to enhance customer lifetime value. Design retention strategies tailored for Tier 25 markets, using data-driven approaches to maximize engagement. Multi-Channel Campaign Execution Plan and implement integrated digital campaigns across Meta, Google, and other platforms. Lead localized offline campaigns, activations, and events to engage smaller towns and emerging markets. Manage festive, product launch, and store-opening marketing calendars. Team & Stakeholder Management Lead a small in-house team and external agency partners, ensuring timely and high-quality campaign delivery. Collaborate cross-functionally with product, analytics, operations, and supply chain teams to maximize marketing impact. Performance & Budget Management Own marketing budgets and optimize spends to improve CAC, LTV, and ROI. Track, analyze, and report on campaign performance metrics to inform continuous improvement. What We're Looking For 712 years of experience in B2C marketing, preferably in retail, FMCG, consumer internet, or D2C sectors. Proven success in multi-channel marketing, including digital, offline, and CRM-driven campaigns. Hands-on experience designing and scaling loyalty or membership programs. Strong understanding of Tier 25 consumer behavior and localized marketing strategies. Strategic thinker with excellent executional skills and data-driven decision-making ability. Comfortable in fast-paced, founder-led environments and capable of building marketing systems from scratch. Core Skills Consumer Marketing | Brand Strategy | B2C Growth | Retail Marketing | Digital & Offline Marketing | CRM & Loyalty Programs | Multi-Channel Campaigns | Emerging Market Strategies

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