Director Growth- Performance Marketing

4 weeks ago

Bengaluru India Gushwork Full time

Job Description Gushwork.ai is one of the fastest-growing AI startups globally, combining cutting-edge AI with human expertise to help businesses scale marketing operations efficiently. In just one year, we've partnered with 200+ businesses, driving success through AI-assisted SEO and marketing automation. We've raised $10M+ from top global investors, including Lightspeed, SIG, B Capital, and Beenext, and are building the world's largest AI+human marketing engine. Our mission is to enable businesses to do more with less through AI-driven growth solutions. About The Role We're looking for a Performance Marketing Lead / Director of Growth (Performance) someone who's driven by numbers, experiments, and impact. You'll own paid acquisition end-to-end across Google, Meta, and LinkedIn, and build a predictable, scalable pipeline for growth. If you're someone who thrives in startup chaos, scales fast, and knows how to turn ad dollars into revenue this is your role. What You'll Do - Performance Marketing (Focus Google Ads first) - Lead B2B performance campaigns across Google, Meta, and LinkedIn, with a strong focus on lead-gen and funnel optimization - Manage and optimize large monthly budgets ($100K+), driving measurable improvements in CAC, pipeline quality, and ROI - Build a structured experimentation roadmap test audiences, creatives, and messaging for higher conversion efficiency - Partner with design and content teams to build scroll-stopping creatives and high-performing landing pages - Growth Strategy & Analytics - Design and execute the overall growth strategy across inbound and paid channels - Track and analyze funnel performance across every stage (impression demo close) - Build and maintain dashboards in GA4, Amplitude, or Sheets with actionable insights shared weekly - Experiment with audience segmentation, ad journeys, and retargeting loops to improve lead-to-deal velocity - Team & Leadership - Manage and coach a small team of growth specialists and performance marketers - Collaborate with Founders, Sales, and Product teams to align acquisition strategy with business outcomes - Drive clarity, speed, and accountability making experimentation a company-wide superpower What You'll Bring - 510 years of experience in B2B SaaS or growth-stage startups with a focus on performance and demand generation - Hands-on expertise with Google Ads (must-have), plus strong knowledge of Meta and LinkedIn Ads - Proven track record managing large-scale paid campaigns with measurable ROI and CAC impact - Deep understanding of B2B funnels, conversion attribution, and lead quality optimization - Strong analytical mindset comfortable turning data into insights and strategic action - Leadership experience you've built, led, or mentored growth teams before - Excellent communication and presentation skills; clarity and speed in execution are your strengths Why You'll Love It Here - Work directly with the founders fast decisions, no red tape - Own your function end-to-end from strategy to execution to outcomes - Be part of a $10M+ funded rocketship, scaling globally with AI at its core - A high-agency, high-trust environment where impact speaks louder than titles

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