Senior Marketing Analyst

4 weeks ago

Hyderabad India DataBeat Full time

Job Description Role Overview We are seeking a Marketing Analyst with 7+ years of experience in performance marketing, analytics, and campaign optimization. The ideal candidate is data-driven, analytical, and proficient in tools like Google Ads, Meta Ads, CallRail, HubSpot, Salesforce, VWO, SEMrush, GA4, Google Tag Manager (GTM), and Google Search Console. You will monitor campaign performance, interpret GA4 audience data, track trends, and recommend optimizations to improve ROI across paid and organic channels. Key Responsibilities Manage and analyze paid campaigns across Google Ads, Meta Ads, and other digital platforms. Continuously monitor campaign performance metrics (CTR, CPC, CPA, ROAS) and optimize for efficiency. Review and interpret Google Analytics 4 (GA4) audience data to identify trends and user behavior insights. Provide data-driven recommendations to improve SEO strategy and audience engagement. Create detailed performance reports and dashboards that summarize marketing KPIs. Collaborate with marketing, creative, and strategy teams to align insights with business goals. Track conversions, user journeys, and attribution models to measure campaign impact. Identify emerging trends, audience shifts, and competitive benchmarks to inform future campaigns. Required Qualifications 7+ years of hands-on experience as a Marketing Analyst, Performance Marketer, or similar role. Proven expertise in Google Ads and Meta Ads Manager (campaign setup, tracking, optimization). Strong experience with tools like GA4, CallRail, HubSpot, Salesforce, VWO, SEMrush, GTM, and Google Search Console, Excel Advanced proficiency in Google Analytics 4 (GA4) audience segmentation, funnel tracking, trend observation. Strong understanding of SEO analytics (keyword trends, audience behavior, SERP performance). Strong analytical and storytelling skills - ability to turn numbers into actionable strategies. Excellent communication and presentation skills. Preferred Skills Knowledge of UTM tracking, conversion pixels, and tag management systems (e.g., GTM). Experience with attribution modeling and multi-channel performance analysis. Familiarity with CRM integration and marketing automation platforms.

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