Senior Digital Marketing Analyst

5 days ago

Bengaluru India izmo ltd Full time

Job Description Job Title: Senior Digital Marketing Analyst Experience: 57 Years Location: On-site at JP Nagar, Bangalore About The Role We are seeking an experienced and data-driven Senior Digital Marketing Analyst to lead and optimize our digital marketing initiatives across multiple platforms. The ideal candidate will have a strong understanding of SEO, paid media, analytics, and conversion optimization, along with proven experience managing campaigns end-to-end and delivering measurable business impact. Key Responsibilities - Strategy & Execution: - Plan, execute, and optimize multi-channel digital marketing campaigns across Google Ads, Meta, LinkedIn, and other platforms to drive traffic, engagement, and conversions. - Develop comprehensive SEO strategies (on-page, off-page, and technical) to enhance organic visibility and domain authority. - Performance Analysis & Optimization: - Lead data-driven campaign analysis using tools like GA4, Looker Studio, Hotjar, and SEMrush, providing actionable insights and recommendations for continuous improvement. - Create and maintain custom dashboards for KPI tracking, campaign ROI, and channel attribution. - Perform detailed competitor benchmarking and identify emerging trends to inform strategy. - Content & Engagement: - Collaborate with content, design, and product teams to create high-performing landing pages, email campaigns, and social media content that align with brand voice and objectives. - Supervise email marketing campaigns manage segmentation, personalization, automation flows, and A/B testing. - SEO & SEM Management: - Conduct advanced keyword research, link-building strategies, and technical audits to enhance search rankings. - Oversee paid advertising budgets and ensure campaigns achieve optimal CPC, CTR, and conversion rates. - Cross-Functional Collaboration: - Partner with developers and UX teams to enhance website usability, site performance, and CRO (Conversion Rate Optimization). - Support senior leadership with marketing analytics insights and reports for quarterly business reviews. Candidate Profile - 57 years of hands-on experience in digital marketing, web analytics, SEO/SEM, and social media marketing. - Deep proficiency in tools such as Google Analytics 4 (GA4), Google Tag Manager, SEMrush, Hotjar, Meta Ads Manager, Google Ads, and Looker Studio. - Strong understanding of data visualization, attribution modelling, and conversion funnel analysis. - Proven ability to plan, execute, and optimize multi-channel campaigns with measurable business results. - Excellent analytical, problem-solving, and communication skills. - Working knowledge of HTML, CSS, and CMS platforms (WordPress, HubSpot) is good to have. - Certifications in Google Analytics, Google Ads, HubSpot, or Meta Blueprint are highly desirable. - A collaborative leader who can mentor junior analysts and drive performance through insights. Bonus Skills - Experience with marketing automation tools (HubSpot, Active Campaign, or Mailchimp). - Knowledge of SEO reporting automation and API-based data integration with BI tools. - Exposure to eCommerce analytics and marketing attribution modelling.

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