Senior Digital Marketing Analyst

1 week ago

Bengaluru South Karnataka, India izmo ltd Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title: Senior Digital Marketing Analyst
Experience:
5–7 Years

Location:
On-site at JP Nagar, Bangalore

About The Role
We are seeking an experienced and data-driven
Senior Digital Marketing Analyst
to lead and optimize our digital marketing initiatives across multiple platforms. The ideal candidate will have a strong understanding of
SEO, paid media, analytics, and conversion optimization
, along with proven experience managing campaigns end-to-end and delivering measurable business impact.

Key Responsibilities

  • Strategy & Execution:

  • Plan, execute, and optimize multi-channel digital marketing campaigns across Google Ads, Meta, LinkedIn, and other platforms to drive traffic, engagement, and conversions.

  • Develop comprehensive SEO strategies (on-page, off-page, and technical) to enhance organic visibility and domain authority.

  • Performance Analysis & Optimization:

  • Lead data-driven campaign analysis using tools like GA4, Looker Studio, Hotjar, and SEMrush, providing actionable insights and recommendations for continuous improvement.

  • Create and maintain custom dashboards for KPI tracking, campaign ROI, and channel attribution.

  • Perform detailed competitor benchmarking and identify emerging trends to inform strategy.

  • Content & Engagement:

  • Collaborate with content, design, and product teams to create high-performing landing pages, email campaigns, and social media content that align with brand voice and objectives.

  • Supervise email marketing campaigns — manage segmentation, personalization, automation flows, and A/B testing.

  • SEO & SEM Management:

  • Conduct advanced keyword research, link-building strategies, and technical audits to enhance search rankings.

  • Oversee paid advertising budgets and ensure campaigns achieve optimal CPC, CTR, and conversion rates.

  • Cross-Functional Collaboration:

  • Partner with developers and UX teams to enhance website usability, site performance, and CRO (Conversion Rate Optimization).

  • Support senior leadership with marketing analytics insights and reports for quarterly business reviews.

Candidate Profile

  • 5–7 years of hands-on experience in digital marketing, web analytics, SEO/SEM, and social media marketing.
  • Deep proficiency in tools such as Google Analytics 4 (GA4), Google Tag Manager, SEMrush, Hotjar, Meta Ads Manager, Google Ads, and Looker Studio.
  • Strong understanding of data visualization, attribution modelling, and conversion funnel analysis.
  • Proven ability to plan, execute, and optimize multi-channel campaigns with measurable business results.
  • Excellent analytical, problem-solving, and communication skills.
  • Working knowledge of HTML, CSS, and CMS platforms (WordPress, HubSpot) is good to have.
  • Certifications in Google Analytics, Google Ads, HubSpot, or Meta Blueprint are highly desirable.
  • A collaborative leader who can mentor junior analysts and drive performance through insights.

Bonus Skills

  • Experience with marketing automation tools (HubSpot, Active Campaign, or Mailchimp).
  • Knowledge of SEO reporting automation and API-based data integration with BI tools.
  • Exposure to eCommerce analytics and marketing attribution modelling.

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