Lead Generation Specialist

1 day ago

Hyderabad, Telangana, India WALLERO TECHNOLOGIES PRIVATE LIMITED Full time
Job Opportunity with Wallero Technologies : Lead Generation Specialist

Location: Hyderabad, Telangana, India

Job Type: Permanent (full-time)

Job Description:

As the Lead Generation Specialist, you will own and scale our digital marketing strategy across key paid channels - driving qualified leads, product sales, and inbound demand for our IT services and product lines (like OfferX, Yeldam, etc.). You will build high-performing funnels for both enterprise and SMB audiences across geographies.

Key Responsibilities:

- Build and manage ROI-driven performance campaigns across Google Ads, LinkedIn, Meta, YouTube, and other relevant platforms.

- Drive lead generation and conversion for both product and service verticals (e.g., SaaS, remote staffing, managed services).

- Collaborate with sales teams to align marketing efforts with revenue targets and customer profiles.

- Conduct funnel analysis and optimize every step from ad impression to conversion.

- Implement retargeting strategies to improve engagement and shorten sales cycles.

- Lead A/B tests on creatives, copy, and CTAs to enhance ad performance.

- Manage marketing budgets with laser focus on CAC, CPL, ROAS, and SQLs.

- Integrate tools like Google Tag Manager, HubSpot, GA4, and LinkedIn Insights for accurate attribution and tracking.

- Work with internal product and content teams to ensure alignment on messaging, offers, and landing page performance.

- Stay ahead of performance trends, automation tools, and targeting innovations.

Requirements:

- 5+ years in performance/digital marketing, preferably with B2B tech/IT services/products.

- Experience with SaaS sales cycles, MQL-SQL pipeline optimization, and lead scoring.

- Deep understanding of paid media strategies, funnel metrics, and retargeting/remarketing.

- Hands-on with Google Ads, LinkedIn Campaign Manager, GA4, HubSpot, and similar tools.

- Strong analytics background - able to turn data into actionable insights and forecasts.

- Excellent project management and stakeholder communication skills.

- Bachelor's or master's in marketing, Business, Technology, or a related field

Preferred Skills:

- Experience marketing in US/Global B2B markets.

- Familiarity with Account-Based Marketing (ABM) strategies.

- Knowledge of CRM integrations and marketing automation.

- Exposure to IT staffing, SaaS platforms, or cloud services marketing.

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