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Job Opportunity with Wallero Technologies Lead Generation SpecialistLocation Hyderabad Telangana IndiaJob Type Permanent full-time As the Lead Generation Specialist you will own and scale our digital marketing strategy across key paid channels - driving qualified leads product sales and inbound demand for our IT services and product lines like OfferX Yeldam etc You will build high-performing funnels for both enterprise and SMB audiences across geographies Key Responsibilities - Build and manage ROI-driven performance campaigns across Google Ads LinkedIn Meta YouTube and other relevant platforms - Drive lead generation and conversion for both product and service verticals e g SaaS remote staffing managed services - Collaborate with sales teams to align marketing efforts with revenue targets and customer profiles - Conduct funnel analysis and optimize every step from ad impression to conversion - Implement retargeting strategies to improve engagement and shorten sales cycles - Lead A B tests on creatives copy and CTAs to enhance ad performance - Manage marketing budgets with laser focus on CAC CPL ROAS and SQLs - Integrate tools like Google Tag Manager HubSpot GA4 and LinkedIn Insights for accurate attribution and tracking - Work with internal product and content teams to ensure alignment on messaging offers and landing page performance - Stay ahead of performance trends automation tools and targeting innovations Requirements - 5 years in performance digital marketing preferably with B2B tech IT services products - Experience with SaaS sales cycles MQL-SQL pipeline optimization and lead scoring - Deep understanding of paid media strategies funnel metrics and retargeting remarketing - Hands-on with Google Ads LinkedIn Campaign Manager GA4 HubSpot and similar tools - Strong analytics background - able to turn data into actionable insights and forecasts - Excellent project management and stakeholder communication skills - Bachelor s or master s in marketing Business Technology or a related field Preferred Skills - Experience marketing in US Global B2B markets - Familiarity with Account-Based Marketing ABM strategies - Knowledge of CRM integrations and marketing automation - Exposure to IT staffing SaaS platforms or cloud services marketing ref updazz com
