Offline Media Planner

2 months ago


Mumbai, India Madison World Full time

**MEDIA PLANNER/BUYER**:
Media planners identify which media platforms would best advertise a client's brand or product. They work within advertising agencies or media planning and buying agencies. They enable their clients to maximize the impact of their advertising campaigns through the use of a range of media

**3 best things about the job**:

- The prospect of honing your skills in media planning/buying before you move on to lead and own a project
- The opportunity to learn on multi levels with cross functional teams within a hugely vibrant work culture
- Get an understanding of different sectors/industries & consumer segments

**Measures of success -**

**In three months**:

- Demonstrate understanding of the media landscape and business challenges and begin to contribute ideas on how to improve on current situation.
- Implementation of media plans across both traditional & digital channels
- Great understanding of your portfolio of clients

**In six months**:

- Be the person whom the client goes to for day-to-day activities. Able to propose ideas and activities to answer identified challenges.
- Mentor new Planners and assist in leading a small scale project (identify need, formulate idea into plan, set the scope and present to the Manager

**In 12 months**:

- Assist in leading a medium scale projects (identify need, formulate idea into plan, set the scope and present to the Manager)
- Participate in new business pitches

**Responsibilities of the role**:

- Identify and implement media initiatives across multi-media platforms
- Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs
- Ensure regular reporting is delivered on time and accurately
- Ensure that campaigns are tracked and measured based on agreed KPIs and media efficiencies
- Facilitate cross team learning and knowledge sharing
- Develop and build relationships with clients, acting as first point of contact on account requirements
- Work with internal specialist resources and group resources
- Develop strong working relationship with key agency and media partners. This will include acting as the first point of contact for operational issues

**What you will need**:

- Strong communication and presentation skills
- Strong excel & PPT skills
- Meticulous and good at number-crunching

**Salary**: ₹339,475.71 - ₹3,000,000.00 per year

Schedule:

- Day shift
- Monday to Friday
- Morning shift

Ability to commute/relocate:

- Mumbai - 400069, Maharashtra: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Current CTC
- Expected CTC
- Notice period


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