Digital Marketing Media Planner

6 days ago

Borivali West Mumbai Maharashtra, India Image Media World Full time

**Job Description: Digital Marketing Media Planner**

**Company Location: Borivali West**

**Company Name: Image Media World**

**Position Overview**:
As a Digital Marketing Media Planner with a sales background at Image Media World in Borivali West, you will play a pivotal role in devising and executing digital advertising strategies to enhance brand visibility and drive business objectives. Leveraging your sales expertise, combined with media planning and digital marketing knowledge, you will collaborate with internal teams to craft impactful campaigns tailored to target audiences.

**Responsibilities**:

- **Campaign Strategy Development**:

- Collaborate with marketing teams to define campaign objectives, target audience demographics, and budget parameters, aligning them with sales goals.
- Devise comprehensive digital media plans encompassing various channels like display, social media, search, video, and mobile advertising, with a focus on driving sales conversions.
- **Audience Research and Analysis**:

- Conduct thorough audience research to gain insights into demographics, behaviors, and purchasing preferences, aligning them with sales strategies.
- Utilize data analytics tools to derive actionable insights and refine media strategies for maximum sales impact.
- **Media Buying and Negotiation**:

- Source and negotiate media buys across digital platforms to secure optimal placements and cost efficiency, with a keen focus on driving sales-qualified leads.
- Cultivate strong relationships with media vendors and platforms to leverage sales opportunities and stay abreast of industry trends.
- **Sales Alignment and Collaboration**:

- Collaborate closely with sales teams to understand target market segments, sales cycles, and lead generation goals, ensuring alignment with digital media strategies.
- Provide sales teams with insights and support to optimize lead nurturing and conversion strategies through digital channels.
- **Budget Management**:

- Develop and manage campaign budgets, ensuring effective allocation across different digital channels to maximize sales-driven outcomes.
- Monitor campaign expenditure and adjust budgets as required to optimize return on investment and sales performance.
- **Campaign Implementation and Optimization**:

- Oversee the seamless execution of digital media campaigns, ensuring adherence to timelines and performance benchmarks directly tied to sales objectives.
- Monitor key performance indicators such as sales conversions, lead quality, and ROI, implementing optimization strategies to enhance campaign effectiveness.
- **Creative Collaboration**:

- Collaborate closely with creative teams to develop compelling ad creatives tailored to each digital platform and audience segment, with a focus on driving sales engagement.
- Provide guidance on digital ad formats and messaging best practices to maximize sales impact and conversion rates.
- **Reporting and Analysis**:

- Generate regular reports on campaign performance, offering insights and recommendations for optimization directly impacting sales outcomes.
- Conduct post-campaign analysis to evaluate overall effectiveness and identify opportunities for refinement in future initiatives, focusing on sales-driven metrics.
- **Stay Updated on Industry Trends**:

- Keep abreast of digital marketing trends, emerging technologies, and industry developments, with a keen focus on sales-driven opportunities.
- Identify and capitalize on new opportunities to enhance digital media strategies and drive sales growth for Image Media World.

**Qualifications**:

- Bachelor's degree in Marketing, Advertising, Sales, Business, or a related field.
- Proven experience in sales, preferably with a background in digital marketing, media planning, or advertising.
- Strong analytical skills and proficiency in data analysis tools such as Google Analytics, CRM systems, etc.
- Excellent communication, negotiation, and sales skills.
- Ability to multitask and prioritize tasks in a dynamic, sales-focused environment.
- Proficiency in Microsoft Excel, PowerPoint, and other relevant software.
- Familiarity with digital advertising platforms like Google Ads, Facebook Ads Manager, DSPs, and ad networks.
- Understanding of digital marketing KPIs and metrics, with a sales-driven perspective.
- Creative thinking and problem-solving skills.
- Certifications in digital marketing or sales (e.g., Google Ads certification) are advantageous.

Pay: ₹360,000.00 - ₹600,000.00 per year

**Benefits**:

- Flexible schedule
- Paid sick time
- Paid time off

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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