Media Planner
5 months ago
**Job Position: OFFLINE Media Planner (Not Digital)**
**Job Overview**:
The Media Planner is responsible for developing, implementing, and optimizing media plans that effectively reach target audiences and achieve marketing objectives (**TV, Print, Radio, Etc.**). This role requires a strategic thinker with strong analytical skills and the ability to collaborate across teams to ensure seamless execution of campaigns.
**Key Responsibilities**:
- **Media Strategy Development**: Develop comprehensive media strategies that align with client objectives, target audience insights, and campaign goals.
- **Media Planning**: Identify the most appropriate media channels and platforms to reach target demographics, considering factors such as reach, frequency, cost, and effectiveness.
- **Budget Management**: Manage media budgets effectively to maximize ROI and ensure campaigns are delivered within financial parameters.
- **Campaign Execution**: Work closely with media buyers, creative teams, and other stakeholders to execute media plans accurately and on schedule.
- **Audience Research**: Conduct research to understand target audience behavior, preferences, and media consumption habits to inform media planning decisions.
- **Performance Monitoring**: Monitor and analyze campaign performance data to optimize media plans in real-time and provide actionable insights for continuous improvement.
- **Vendor Management**: Build and maintain relationships with media vendors, negotiate rates, and stay abreast of industry trends and innovations.
- **Reporting**: Prepare and present comprehensive campaign reports, highlighting key metrics, insights, and recommendations to clients and internal teams.
- **Cross-functional Collaboration**: Collaborate with internal teams, including marketing, creative, and analytics, to ensure integrated and cohesive campaigns that drive results.
**Qualifications**:
- Bachelor's degree in Marketing, Advertising, Communications, or related field.
- Proven experience in media planning, preferably within an advertising agency or marketing department.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication and presentation skills.
- Proficiency in media planning tools and platforms (e.g., Nielsen, comScore, Google Analytics).
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Knowledge of industry trends, emerging technologies, and best practices in media planning and buying.
- Detail-oriented with a strategic mindset and creative problem-solving abilities.
**Job Types**: Full-time, Permanent
Pay: Up to ₹80,000.00 per month
**Experience**:
- total work: 3 years (preferred)
Work Location: In person
**Job Types**: Full-time, Permanent
Pay: Up to ₹80,000.00 per month
Schedule:
- Day shift
**Experience**:
- total work: 2 years (required)
Work Location: In person
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