Media Planner

6 days ago

Borivali West Mumbai Maharashtra, India Global Advertisers pvt ltd Full time

**Position Title: Outdoor Media Planner**
**Location: Borivali West, Mumbai, India**
**Company: Global Advertisers Pvt Ltd**

**Job Summary**:
**Responsibilities**:

- **Client Collaboration**:

- Liaise with clients to understand their advertising objectives, target audience demographics, and campaign goals.
- Collaborate with clients to develop customized outdoor media plans that align with their marketing objectives and budgetary constraints.
- Present media recommendations and strategic insights to clients, addressing their feedback and requirements.
- **Market Research and Analysis**:

- Conduct thorough market research and audience analysis to identify key outdoor advertising opportunities in the Borivali West area and beyond.
- Analyze demographic data, traffic patterns, and competitor activity to inform media planning decisions.
- Stay abreast of industry trends and emerging technologies in outdoor advertising to enhance campaign effectiveness.
- **Media Planning and Strategy**:

- Develop strategic outdoor media plans that leverage a variety of formats, including billboards, transit shelters, digital screens, and street furniture.
- Select optimal media placements and locations to maximize reach, frequency, and impact for target audiences.
- Utilize creative thinking and innovative strategies to differentiate campaigns and drive engagement.
- **Vendor Management**:

- Identify and evaluate outdoor media vendors and networks to secure premium media placements for clients.
- Negotiate competitive rates, discounts, and added value opportunities to achieve cost-effective campaign outcomes.
- Cultivate strong relationships with media vendors to ensure seamless execution and delivery of advertising placements.
- **Campaign Implementation and Monitoring**:

- Coordinate with internal teams, creative agencies, and media vendors to execute outdoor advertising campaigns according to plan.
- Monitor campaign performance and effectiveness, tracking key metrics such as impressions, reach, and engagement.
- Conduct post-campaign analysis to evaluate the success of outdoor media placements and identify opportunities for optimization.
- **Budget Management**:

- Develop detailed media budgets and cost estimates for outdoor advertising campaigns, ensuring alignment with client budgets and financial objectives.
- Monitor spending and reconcile invoices to ensure accuracy and compliance with approved budgets.
- Identify opportunities to optimize media spending and reallocate resources for maximum ROI.
- **Reporting and Analysis**:

- Generate regular reports and performance dashboards to track the progress and effectiveness of outdoor media campaigns.
- Analyze campaign data and metrics to extract actionable insights and recommendations for future optimization.
- Present campaign results and insights to clients and stakeholders, highlighting key achievements and areas for improvement.
- **Continuous Learning and Development**:

- Stay updated on industry trends, best practices, and innovations in outdoor advertising and media planning.
- Participate in training programs, workshops, and professional development opportunities to enhance skills and knowledge.
- Share expertise and insights with team members, contributing to a culture of collaboration and continuous improvement.

**Qualifications**:

- Bachelor's degree in marketing, advertising, communications, or a related field (preferred).
- Previous experience in media planning, advertising, or marketing, with a focus on outdoor media (preferred).
- Strong analytical skills and attention to detail, with the ability to analyze data and derive actionable insights.
- Excellent communication and presentation skills, with the ability to articulate complex ideas and concepts clearly and persuasively.
- Proficiency in media planning tools and software.
- Ability to work effectively in a fast-paced, deadline-driven environment, managing multiple projects simultaneously.
- Strong negotiation skills and vendor management experience.
- Creative thinking and problem-solving abilities, with a proactive and solution-oriented mindset.
- Familiarity with digital marketing and emerging technologies in outdoor advertising (a plus).
- Commitment to continuous learning and professional development.

**Salary**: ₹300,000.00 - ₹420,000.00 per year

**Benefits**:

- Health insurance
- Paid sick time
- Paid time off

Schedule:

- Day shift

Supplemental pay types:

- Yearly bonus

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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