Media Planner

2 weeks ago

Mumbai, India KD KINGDONG PRIVATE LIMITED Full time

**Designation**:Media Planner

**Job Location**:Mumbai

**Department**:Operations

**Direct Reporting To**:Operation Head

**New Position/ Back Fill**:New Position

**No. of openings**:01

**Job Purpose**:
We are looking for a Media Planner to shape effective advertising campaigns. Your goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals

**Responsibilities**:

- In your role as media planner, you'll work within advertising agencies or media planning and buying agencies, with the aim of maximizing the impact of advertising campaigns through a range of media platforms
- You'll use creative thinking and research to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible
- Your goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals
- Collect and analyses market data, identify target audiences and understand their behavior and habits
- Optimize ad campaigns according to geographic exposure, frequency, time spans etc
- Determining the most suitable media mix given the nature of each client’s business, budget and preferred advertising media
- Undertake research and analyze data using specialist industry resources
- Identify target audiences and analyze their characteristics, behavior and media habits
- Present proposals, including media, cost, schedules, etc to clients
- Recommend the most appropriate types of media to use, as well as the most effective time spans and locations
- Researching and evaluating market data, negotiating at the right price as per market rate
- Ensuring that advertising messages align with client or company objectives

**Requisite Skills**:

- Should have a commercial flair, good interpersonal, negotiation, communication & multitasking skills, for liaising with colleagues, clients and media owners
- Proven Experience as a Media Planner or similar role
- Exceptional presentation skills & must be able to work well within a team
- Should be a skilled communicator and decision-maker who can collaborate well with various teams
- Knowledge of market research and a willingness to follow media trends are essential
- Broad knowledge of media channels & familiarity with campaign evaluation metrics and media buying
- An analytical mind and creative eye, and proficiency with numbers, for data analysis and negotiations
- A good grasp of literacy, for writing reports and presentations
- Strong analytical and organizational skills
- Skillful in computer operations & capacity to work effectively under pressure

**Qualification**:
Expertise / Experience in Advertising, Marketing, Communication and media studies, Business or management, English and journalism, etc

**Total Experience**:1 Years+

**Gender**:Any

**Salary**: ₹20,000.00 - ₹25,000.00 per month

**Benefits**:

- Paid sick time

**Speak with the employer**
+91 7400268841

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