Media Planner
2 months ago
Responsibilities:
1. Devising of Effective media plans a. Making a Media plan as per the brief given b. Ensuring executing the plan effectively
2. Pre & Post Evaluation
a. Conducting pre-evaluation and post evaluation of the plan executed
3. Competitor analysis
a. Doing competition analysis for evaluating the Media strategy i.e. channel mix, advertising spends and medium used of other players in the market
b. Proactively ensuring competitor analysis is done on a regular basis
c. Proactively try and find out insights that will help clients and the brand
4. Innovative Media solutions
a. Devise new and innovative tactics for the promotion of the brand
5. Help in pitch presentations
a. Conduct necessary research or scout for information that will help in making an effective pitch presentation
6. Relations internally with other teams
a. Ensure a good rapport with teams internally- Buying, Implementation, Billing, Digital, OOH
b. Also with client servicing teams from creative agency
c. External teams – Clients, Media Houses etc
7. Software updates a. Ensure working knowledge of all software’s required for effective media plans
ESSENTIAL SKILLS/COMPETENCIES The essential skills/competencies this position should have in order to accomplish the job results and to perform the job duties.
Strong Written and Verbal Communication Skills
Strong Software Skills
Self-Motivated, Team-Oriented, Goal-Oriented, Attention to detail
Knowledge of BARC, YUMI will be beneficial.
Experience: 2-3 years in Media Planning
Good communication skills
Interested candidates share your CV at
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