Media Planner

2 weeks ago

Mumbai, India Zenith Full time

Company Description

About Zenith:
We are the ROI agency, a position we have proudly held true to since 2005. Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients’ businesses, growth for our people and growth for our culture.

We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Disney, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

**Job Description**:
Key Responsibilities
- Responsible for providing client history, goals, hurdles and insights for strategic development
- Develop media plans and recommendations to coincide with media strategy and KPIs
- Lead in the development of all major presentations/decks. Gain appropriate internal approvals prior to release to the client
- Maintain strong working relationship with client and internal constituents - Identify opportunities for the client growth
- Notify agency management for client issues/problems
- Ensure documentation of client conversations and agreements through conference reports
- Ensure all client materials/correspondence are on strategy and of the highest quality
- Supervise and mentor junior staff
- Keep self abreast on the current on events, latest trends and strong industry knowledge.
- Ensure that media plans are well placed and maintained effectively, meeting the desired budget and impressions.
- Review and propose media spend adjustments according to performance and market conditions - Track media markets using data gathered from research, analysis of market trends, media supply availability, new market opportunities, and competitive activity.

**Qualifications**:
Skills/Competency/Experience
- Practical knowledgeable & exposure about and experienced with the concepts, approaches and issues involved in traditional media planning. Understanding of Digital Ecosystem will be added advantage
- Familiar with the timelines, processes and needs of the implementation of all media
- Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
- Keep abreast to the development and trends in the ever changing media landscape.
- Excellent Interpersonal & Communication Skills
- High level of organization and analytical skills
- Proven experience of working closely with the team
- Comfortable with ambiguity.
- Exceptional organizational and management skills along with financial acumen
- Strong ability to follow through on commitments
- Working knowledge of Media Softwares like BARC, TAM, MAP

Additional Information

**Publicis Groupe Commitment to Diversity & Equity Policy**:
Publicis Groupe is deeply committed to diversity and inclusion in spirit and in action at every level of the organization. It reflects our core values and embodies our purpose of building a great company enabling human potential. We have a deep-rooted appreciation for how diversity of thought drives innovation, and we ground that value in a culture of collaboration and connected thinking.
- Diversity & inclusion are **business imperatives** on which Publicis Groupe will not negotiate. While fostering a work environment that is inclusive of all talent is a collective responsibility, it is **leadership’s job** to nurture the career aspirations and goals of all our talent. **Promoting gender equality starts at the top** and the Groupe will not tolerate anyone speaking for our organization who does not value the **importance of inclusion**. Pub

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