Media Planner Mumbai

3 weeks ago


Mumbai, India PassionMojo Pvt Ltd Full time

**Responsibilities**:

- Work within advertising or media planning and buying agencies to maximize advertising campaign impact across various media platforms.
- Develop creative strategies using research to effectively reach target audiences.
- Identify suitable media and communication platforms to increase brand awareness for clients.
- Optimize media marketing campaigns to achieve business goals and increase brand awareness.
- Analyze market data, target audience behavior, and habits to inform campaign optimization.
- Determine the most appropriate media mix based on client business, budget, and preferences.
- Utilize specialist industry resources for research and data analysis.
- Present comprehensive proposals to clients, including media, costs, and schedules.
- Recommend effective media types, time spans, and locations for campaigns.
- Negotiate at market rates to ensure cost-effective advertising aligned with objectives.

**Skills Required**:

- Commercial flair and strong interpersonal, negotiation, and communication skills.
- Proven experience as a Media Planner or in a similar role.
- Exceptional presentation skills and teamwork abilities.
- Knowledge of market research and media trends.
- Familiarity with media channels, campaign evaluation metrics, and media buying.
- Analytical mindset and creativity for data analysis and negotiations.
- Strong literacy skills for writing reports and presentations.
- Excellent organizational abilities.
- Proficiency in computers and ability to work under pressure.


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