Media Planner

2 weeks ago

Mumbai Maharashtra, India Vertoz Full time

**What we want**:
We are looking for a Media Planner at Vertoz, who will be responsible for developing and executing strategic digital media plans to effectively reach target audiences and achieve client objectives. This role requires a deep understanding of digital advertising platforms, audience targeting techniques, and performance metrics to drive successful campaigns across online channels.

**Who we are**:

- Vertoz is MADTech Group, helping Digital Marketers, Advertising Agencies, and Digital Media businesses with their Data-Driven Marketing, Advertising & Monetization expedition by utilizing the latest technology. Vertoz has developed in-house full-stack MADTech Products and acquired various components to complement them. For more details, please visit our website here

**What will you do**:

- Collaborate with clients and internal teams to understand advertising goals, target audiences, and campaign objectives.
- Conduct thorough research on digital media landscape, including audience demographics, platform usage trends, and emerging technologies.
- Develop comprehensive digital media plans that integrate various channels such as display, social media, search, video, and programmatic advertising.
- Utilize audience segmentation and targeting tools to identify the most relevant audiences for each campaign.
- Evaluate digital media opportunities and negotiate contracts and pricing with media vendors to optimize budget allocation.
- Work closely with creative teams to develop compelling ad creatives and messaging that align with campaign objectives.
- Set campaign KPIs and performance benchmarks, and monitor and analyze campaign metrics to optimize performance and ROI.
- Stay informed about industry trends, new advertising technologies, and best practices to continuously improve campaign strategies.
- Provide regular reporting and insights to clients and internal stakeholders on campaign performance and optimization recommendations.

**Requirements**:

- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- Previous experience in digital media planning, advertising, or marketing roles, preferably in an agency environment.
- Strong understanding of digital advertising platforms and technologies, including ad serving, DSPs, DMPs, and tracking tools.
- Proficiency in digital media planning and buying tools and platforms, such as Google Ads, Facebook Ads Manager, DV360, and Google Analytics.
- Analytical mindset with the ability to interpret data and draw actionable insights to optimize campaign performance.
- Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
- Strong project management skills, with the ability to multitask and prioritize tasks in a fast-paced environment.
- Creative thinking and problem-solving abilities, with a focus on driving results and achieving campaign objectives.
- Knowledge of emerging digital media trends, technologies, and best practices.
- Join our dynamic team and play a key role in shaping the future of digital advertising.

**Benefits**:

- No dress codes
- Flexible working hours
- 5 days working
- 24 Annual Leaves
- International Presence
- Celebrations
- Team outings
- Referral Policies

**Job Information**:
Industry

**IT Services***

Work Experience

**4-5 years***

City

**Mumbai***

State/Province

**Maharashtra***

Country

**India***

Zip/Postal Code

**400080

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