Customer & Consumer Insight By Leading Investment

3 weeks ago

Mumbai, India Skillventory Full time

**Customer **&** Consumer Insight by Leading Investment Industry**:

- From 5 to 8 year(s) of experience
- ₹ Not Disclosed by Recruiter
- Mumbaior

**Roles and Responsibilities**

Manager/Senior Manager - Customer and Consumer Insights (CMI Function)
- Role Summary:

- Are you in love with consumers, customers and their varied behavioural patterns they display while consuming a product or a service? Do you like connecting dots and developing sharp hypothesis? Are you intrigued by user behaviour, cultural trends and patterns and want to decode them in the context of your industry? If yes, this could be interesting for you.
- As a key part of this team, you will be required to partner with the Product, Marketing and Brand teams to understand the product journey and bring to life insights that will create an impact to the users and well as the brand’s growth. You’ll work closely with the senior leadership to deliver timely and actionable insights, partner with agencies and manage project delivery and operations end to end. You’ll also have to look beyond the traditional methodologies the find critical answers, on time.
- Tracks you will own:

- Brand Tracks, Positioning and repositioning research
- NPS and Brand Awareness tracks
- Product innovation track
- New market launches and measurement tracks
- New track and Dispsticks to be initiated
- Key Outcomes:

- Understand the organizational structure and the business problems and independently
- arrive at newer ways of gather insights and information from users or consumers.
- Understand the interaction between our brands and users and arrive at newer (effective
- ways) to identify insights
- Manage existing workstreams independently, ensure timely project delivery, lead agency
- partnerships and manage the teams to ensure we deliver on all insight deliverables
- Have a proactive mindset - constantly looking for ways to deliver impactful insights, build
- strong relationships with the experience units
- Maximize individual and team performance and efficiency through effective people
- management**Required Skills**:

- 5- 8 years’ experience in consumer insights or strategic planning roles with a mix of
- agency and Client side CMI responsibilities.
- Mix of Qual & Quant Experience in research - both, more Qual preferred for better
- contextualisation.
- Mix of experience in Large research agencies like Kantar, Hansa or Nielsen and tech
based companies/startups CMI function (good to have)
- Ability to manage agencies (stakeholder interviews to write project briefs; agency
- shortlisting process, reviewing research instruments and output]- 70% strategic qual or
- quant and 30% regular skills; ability to read patterns
- Proven ability to deliver on strategic projects (positioning research, brand comms,
- segmentation research); ability to recognize and articulate the story
- Natural curiosity, a can-do attitude and comfort with technology
- Innovation: orientation to explore new, breakthrough solutions in the market research
- space
- Educational background:

- Economics, Psychology or Statistics
- Bachelors’ degree required
- Masters’ Degree preferred- Role:_Other
- Salary:_ Not Disclosed by Recruiter
- Industry:_Investment Banking / Venture Capital / Private Equity
- Department:_Other
- Role Category:_Other
- Employment Type:_Full Time, Permanent
- Key Skills- Qualitative researchQuantitative researchConsumer insightStrategic planningMarket researchEducation
- PG:_MBA/PGDM in Any Specialization

**Company Profile**:
SKILLVENTORY
- Leading RPO-
- Contact Company:_SKILLVENTORY

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