Agm-consumer Insights
2 weeks ago
Job Req ID: 39839- Location: Mumbai, IN- Function: Marketing/Digital- About:
- Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.
**Role**
Lead - Consumer Insighting & Experience
**Job Level/ Designation
M 2
**Function / Department**
Marketing
**Location**
Mumbai
**Job Purpose**
Role is responsible to plan for driving drive a richer customer experience on product and services through consumer insights, analytics based approach and favorably impact NPS.
**Key Result Areas/Accountabilities**
**Strategic**
Drive Customer Experience led initiatives for Postpaid & IR
Drive process & journey enhancements to reduce customer complaints & create moments of delight
Create a framework to generate consumer insights, feedback from every moment of truth.
**Core Competencies, Knowledge, Experience**
Behavioural attributes:
- High degree of analytical skills, communication and influencing skills, process and detail orientation
- Broad perspective, find new ways of looking at things, comfortable with complexity & ambiguity, can introduce new slants, can play many roles
- Ecosystem awareness and development
Experience, Technical/Professional Qualification
- MBA with 5+ years of work experience - in sales & consumer marketing. Some telecom experience preferred.
- Consumer insights and proposition development
- Customer life cycle management
**Must have technical / professional qualifications**
MBA
**Years of Experience**
5+
**Industries to look from**
Telecom
**Ideal Organizations to look from**
VIL
**Direct reports**
NA
**Vodafone Idea Limited** (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership
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