Consumer Insights
1 month ago
Urgently hiring for a leading conglomerate group company for a Consumer Insights and Brand Development Role.
Experience4-8 years
CTC- 15-25 LPA
Qualification- MBA (Full Time)
Customized insights on all the live/in-market brands e.g., product & concept development, , pricing, postlaunch assessments. Own process from brief to insight delivery include brief refinement & issue, potential tools, evaluating agencys appreciation of brief, signing off the agency selection (design, cost, timelines), own input & output quality including stakeholder communication and management.
Tracking & syndicated tools for the categories assigned .
Scan, shortlist, adapt & build new age tools which can help in building new capabilities in insighting
Manage:
Insights for all research both qualitative & quantitative and ensure dissemination of insights in most efficient and impactful manner for assigned categories
To be a custodian of knowledge of past work and current trends on the category
Experience of working on NPS is mandatory
Experience of working in Agency side + Corporate is preferred.
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