Digital Media Planner

2 weeks ago


Eksar Mumbai Maharashtra, India Image Media World Full time

**Position Summary**:
As a Digital Media Planner at Image Media World, you will be responsible for developing comprehensive digital media strategies and executing targeted advertising campaigns across various online platforms. Leveraging your expertise in digital marketing, you will collaborate with internal teams and clients to drive brand awareness, engagement, and conversions.

**Key Responsibilities**:

- **Strategy Development**: Collaborate with clients and internal stakeholders to understand business objectives, target audience demographics, and key performance indicators (KPIs). Develop data-driven digital media strategies that align with client goals and budget constraints.
- **Media Planning**: Conduct thorough research on audience behavior, market trends, and competitor activities to identify optimal digital media channels and placements. Select appropriate ad formats, targeting options, and bidding strategies to maximize campaign effectiveness and ROI.
- **Budget Allocation**: Allocate media budgets strategically across various digital channels, considering factors such as reach, frequency, and cost efficiency. Optimize budget allocation based on campaign performance data and insights to achieve desired outcomes within budget constraints.
- **Campaign Execution**: Coordinate with creative teams to develop compelling ad creatives, messaging, and landing pages that resonate with the target audience. Set up, launch, and monitor digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and programmatic display networks.
- **Performance Monitoring and Optimization**: Monitor campaign performance metrics in real-time and analyze data to identify trends, opportunities, and areas for improvement. Implement optimization tactics such as ad creative testing, audience segmentation, and bid adjustments to maximize campaign performance and ROI.
- **Reporting and Analysis**: Generate regular reports and dashboards to provide clients with insights into campaign performance, including key metrics such as impressions, clicks, conversions, and cost per acquisition (CPA). Present findings to clients and provide recommendations for future campaign optimization.
- **Stay Updated on Industry Trends**: Keep abreast of emerging trends, technologies, and best practices in digital media planning and digital advertising. Attend industry events, webinars, and conferences to continuously expand your knowledge and expertise in the field.

**Salary**: ₹360,000.00 - ₹700,000.00 per year

**Benefits**:

- Paid sick time
- Paid time off

Application Question(s):

- Our office is located in Borivali West, Mumbai. If selected for the role, are you willing to work from office?

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

**Speak with the employer**

+91 7039164331

Application Deadline: 28/03/2024


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