B2b Marketing Analytics
6 months ago
**Do you love to solve problems and find better ways of getting things done? Do you love asking ‘why’ about pretty much everything? And does it make you happy when things are perfectly aligned and standardized? Can you pick the small pieces to create a big picture? Do you have the tendency to look into the end-to-end issue rather than just focusing on an incident? If so, then this role might be for you.**
**About the Role**
The Senior Marketing Analyst will help drive critical business decisions by designing and building exceptional, intuitive, accurate data products in support of global marketing stakeholders’ use cases according to marketing analytics leadership’s vision and roadmap.
- Independently own and manage assigned projects and meet deadlines, clearly communicating progress and barriers to manager and stakeholders.
- Collaborate with marketing stakeholders, marketing analytics peers, and leaders to anticipate and gather use case requirements, seek feedback, and test solutions.
- Build world-class data products such as validated, curated data sets via Alteryx ETL workflows, intuitive self-serve dashboards in Tableau.
- Precisely follow established best practice standards to ensure consistency and scalability of data products.
- Maintain existing data products and troubleshooting issues or updates as notified.
- Actively identify and propose innovations in data practices that evolve capabilities, improve efficiency or standardization, and better support stakeholders.
- This role will be called upon to train large, global, non-technical audiences on how to utilize the team’s data products.
- The role will also be called upon to mentor less experienced team members.
**About You**
- Skills, Experience, and Qualification - Bachelor’s/Master’s degree
- 4+ years’ experience in analytics, database administration, dashboard building, or data science roles.
- Demonstrable technical skills in data ETL with tools such as SQL or Alteryx and data visualization with tools such as Tableau or PowerBI.
- Excellent oral, written, and visual (PowerPoint slides) communication skills, especially in distilling information into digestible bites, telling stories with data, and translating technical concepts for non-technical audiences.
- Strong ability to organize, prioritize, and complete tasks with a high attention to detail, even in the face of ambiguity and environmental barriers.
- Skilled in navigating complex organizations, systems, and processes and building collaborative relationships.
- Experience using marketing data sources such as CRM especially Salesforce, marketing automation platform especially Eloqua, web tracking especially Adobe Analytics is a plus.
- Knowledge of marketing or digital domains and of professional services industry, especially legal, tax, and accounting is a plus.
- Curious, Adaptable, Innovative.
LI-MM1
**What's in it For You?**
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:
- ** Hybrid Work Model**: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected
- ** Wellbeing**: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
- ** Culture**:Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
- ** Learning & Development**:LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
- ** Social Impact**:Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
- ** Purpose Driven Work**:We have a superpower that we’ve never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years.
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