Saras Analytics | Content Manager | hyderabad
2 weeks ago
Develop and implement a comprehensive content marketing strategy that aligns with overall business goals.
Lead and manage a team of content creators, ensuring consistent and cohesive brand messaging across all content formats.
Oversee the production of various content types, including blogs, white papers, videos, podcasts, and case studies.
Collaborate with cross-functional teams (SEO, product marketing, and sales) to optimize content for search, conversion, and audience engagement.
Analyze content performance metrics to continually refine strategies and improve ROI and engagement.
Drive thought leadership by producing content that positions Saras as a leader in the eCommerce analytics industry.
Define and execute a content plan that supports both marketing needs and broader business objectives.
Set and track KPIs for the content marketing department, such as site visits, time on page, blog subscribers, trial registrations, and paid conversions.
Manage a team of writers and subject matter experts to consistently deliver creative, authoritative, and original content across various formats.
Ensure content consistency by adhering to style guides and brand guidelines.
Coordinate the creation and publication of thought leadership content for the company blog and external sites.
Develop content partnerships with non-competing sites that share a similar audience, such as marketers, business leaders, and entrepreneurs.
Oversee guest posting, link-building, and PR efforts to achieve monthly goals related to mentions and backlinks from high-authority sites.
Qualifications:
Bachelor’s degree in Marketing, Communications, or a related field.
Minimum of 7+ years of experience in content marketing, with at least 2 years in a leadership role.
Expertise in content strategy, SEO, and performance metrics analysis.
Demonstrated ability to create engaging content that drives conversions.
Strong communication and project management skills.
Experience in the B2B SaaS industry is highly preferred.
A passion for visual communication, including design, data visualization, and storytelling.
A portfolio showcasing published thought leadership content on high-authority sites.
Extensive experience in landing page creation, including SEO optimization, CRO, copywriting, and design.
Deep knowledge of SEO, lead generation, and CRO, with proven results in growing site traffic, engagement, and conversions.
Strong understanding of white-hat link-building practices, including guest posts, infographic submissions, and outreach campaigns.
Preferred Experience:
At least 3 years of experience in:
SEO, with proven results.
Content editing and writing, including long-form content.
Managing content marketing efforts.
Leading or coordinating with freelance writers, designers, developers, and video producers.
Tools such as Webflow, Google Analytics, and Ahrefs.
Key Attributes:
A proven track record in content marketing, backed by a strong portfolio.
Highly dependable and committed to long-term career growth.
Ability to solve complex marketing challenges through high-quality, long-form content.
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Saras Analytics | Content Manager | hyderabad
2 weeks ago
hyderabad, India Saras Analytics Full timeKey Responsibilities:Develop and implement a comprehensive content marketing strategy that aligns with overall business goals.Lead and manage a team of content creators, ensuring consistent and cohesive brand messaging across all content formats.Oversee the production of various content types, including blogs, white papers, videos, podcasts, and case...
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