Demand Generation Professional

2 weeks ago

Bengaluru Karnataka, India IBM Full time

Introduction

The Marketo SME will be responsible for building and executing the end to end of robust inbound and outbound campaigns with an emphasis on continuous optimization. Highly specialized and skilled role with deep knowledge in audience segmentation, response routing and nurture programs that ensure digital campaigns drive revenue to the business. Skilled to match pace of IBM’s transformation initiatives and keep current on marketing technology capabilities, perpetually.

Your Role and Responsibilities
- Builds and publishes complex end to end programs on Marketo independently, based on specifications
- Proactively suggests improvements to campaign design
- Understands Marketing Automation in overall Marketing structure
- A/B Testing and Optimization
- Delivers operations reporting and optimization
- Data management and governance
- Partners to define and deliver against KPIs
- Shows deep understanding of databases and reporting tools and metrics for troubleshooting and executing stakeholder requirements
- Represents discipline on transformation projects and key marketing initiatives
- Executes within Marketo across all Core and Hub requirements
- Delivers other tasks related to the Adobe Tools in the context of the marketing transformation.

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Required Technical and Professional Expertise
- Marketo / Unica / any Marketing Automation tool knowledge is critical to success in this role
- A/B Testing and Optimization knowledge is an advantage
- Logical thinking
- Analytical and data driven
- Good communication and collaboration skills

Preferred Technical and Professional Expertise
- Attention to details
- Change and growth-oriented mindset
- Curiosity and ongoing learning desire

MCCJBID

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

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