Rcd-aru (Growth Marketing)

3 weeks ago


Next Job, India ISMART RECRUIT Full time

Company Bajaj Finserv Ltd

Department RCD ARU

Job Title: Unit Manager / Senior Unit Manager - RCD ARU

Grade GB04

Location Pune

Position Summary 1. Running ARU business to support and drive the business volume through

Consumer Durable loans

2. Growing Consumer Durable loan share and increasing ticket size of loans

3. Coordinating with Risk functions to drive the existing customer franchise and run test programs to expand the lending segments

**Responsibilities**:
1. ARU

Engagement Framework:
Business Engagement - Focus SKU finalization, Target setting & Promo discussion, Partner offers

Product level Engagement - New launch campaigns, model specific offer procures, Campaign syncing, Initiative for OEM at Marketplace like Brand pages, banners, etc.

Re-engage base analysis - Base updation through PMG, trend analysis of past campaigns

Campaign Framework:
Approach & Design - Target base, Table refresh, Historical analysis, Campaign approach (trends, seasonality, festival, etc.), Campaign calendar, Communication creation

Multi-Channel Execution - creative brief, multiple variants basis markets, coordination, contextual event-based communication

Reporting

& Monitoring - Daily campaign reporting (CTR/ Conversion) and Course correction, wherever required

Performance analysis - Identify non-performing locations (NE & SW), Dealers, Top Selling SKU; Relationship Level; Device ID and Appography based analytical base sizing

Budgeting and decks:
Financial Budgeting

Business decks - Preparing monthly business decks; Brand dashboards on campaign performance for OEMs

Proposition planning:
Designing Cashback/voucher plan as per budget

2. Stakeholder Management: Liaise with sales team, IT team, Risk, Legal and Compliance team to identify key trends and monitor implementation

Required Qualifications and Experience

1. Engineering Graduate / Post-graduate with 4-6 years of experience in Campaign Management & Data

Management.

2. Experience in BFSI is preferred

3. Strong knowledge of Microsoft office and MS Power-point

4. Basic knowledge of SQL/Oracle

Stakeholder Management, Compliance, Microsoft Office, Campaign Management, Sql, Budgeting, Trends, Oracle

JOB TYPE

Work Day:Full Time

Employment type:Permanent Job

Salary:Negotiable

JOB REQUIREMENTS

Minimal experience:Unspecified



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