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Rcd-aru (Growth Marketing)
3 weeks ago
Company Bajaj Finserv Ltd
Department RCD ARU
Job Title: Unit Manager / Senior Unit Manager - RCD ARU
Grade GB04
Location Pune
Position Summary 1. Running ARU business to support and drive the business volume through
Consumer Durable loans
2. Growing Consumer Durable loan share and increasing ticket size of loans
3. Coordinating with Risk functions to drive the existing customer franchise and run test programs to expand the lending segments
**Responsibilities**:
1. ARU
Engagement Framework:
Business Engagement - Focus SKU finalization, Target setting & Promo discussion, Partner offers
Product level Engagement - New launch campaigns, model specific offer procures, Campaign syncing, Initiative for OEM at Marketplace like Brand pages, banners, etc.
Re-engage base analysis - Base updation through PMG, trend analysis of past campaigns
Campaign Framework:
Approach & Design - Target base, Table refresh, Historical analysis, Campaign approach (trends, seasonality, festival, etc.), Campaign calendar, Communication creation
Multi-Channel Execution - creative brief, multiple variants basis markets, coordination, contextual event-based communication
Reporting
& Monitoring - Daily campaign reporting (CTR/ Conversion) and Course correction, wherever required
Performance analysis - Identify non-performing locations (NE & SW), Dealers, Top Selling SKU; Relationship Level; Device ID and Appography based analytical base sizing
Budgeting and decks:
Financial Budgeting
Business decks - Preparing monthly business decks; Brand dashboards on campaign performance for OEMs
Proposition planning:
Designing Cashback/voucher plan as per budget
2. Stakeholder Management: Liaise with sales team, IT team, Risk, Legal and Compliance team to identify key trends and monitor implementation
Required Qualifications and Experience
1. Engineering Graduate / Post-graduate with 4-6 years of experience in Campaign Management & Data
Management.
2. Experience in BFSI is preferred
3. Strong knowledge of Microsoft office and MS Power-point
4. Basic knowledge of SQL/Oracle
Stakeholder Management, Compliance, Microsoft Office, Campaign Management, Sql, Budgeting, Trends, Oracle
JOB TYPE
Work Day:Full Time
Employment type:Permanent Job
Salary:Negotiable
JOB REQUIREMENTS
Minimal experience:Unspecified
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