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Rcd-aru (Growth Marketing)
1 week ago
Department RCD ARU
Job Title:
Unit Manager / Senior Unit Manager - RCD ARU
Grade GB04
Location Pune
Position Summary 1. Running ARU business to support and drive the business volume through
Consumer Durable loans
- Growing Consumer Durable loan share and increasing ticket size of loans
- Coordinating with Risk functions to drive the existing customer franchise and run test programs to expand the lending segments
Responsibilities:
- ARU
Engagement Framework:
Business Engagement - Focus SKU finalization, Target setting & Promo discussion, Partner offers
Product level Engagement - New launch campaigns, model specific offer procures, Campaign syncing, Initiative for OEM at Marketplace like Brand pages, banners, etc.
Campaign Framework:
Approach & Design - Target base, Table refresh, Historical analysis, Campaign approach (trends, seasonality, festival, etc.), Campaign calendar, Communication creation
Multi-Channel Execution - creative brief, multiple variants basis markets, coordination, contextual event-based communication
Reporting
& Monitoring - Daily campaign reporting (CTR/ Conversion) and Course correction, wherever required
Performance analysis - Identify non-performing locations (NE & SW), Dealers, Top Selling SKU; Relationship Level; Device ID and Appography based analytical base sizing
Budgeting and decks:
Financial Budgeting
Business decks - Preparing monthly business decks; Brand dashboards on campaign performance for OEMs
Proposition planning:
Designing Cashback/voucher plan as per budget
Stakeholder Management:
Liaise with sales team, IT team, Risk, Legal and Compliance team to identify key trends and monitor implementation
Required Qualifications and Experience
- Engineering Graduate / Post-graduate with 4-6 years of experience in Campaign Management & Data
- Experience in BFSI is preferred
- Strong knowledge of Microsoft office and MS Power-point
- Basic knowledge of SQL/Oracle
JOB TYPE
Work Day:
Full Time
Employment type:
Permanent Job
Salary:
Negotiable
JOB REQUIREMENTS
Minimal experience:
Unspecified
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