Digital Marketing

2 months ago


Next Job, India ISMART RECRUIT Full time

Main Experience into Lead Generation only

The purpose of this role is to design, create and deliver marketing programmes to support expansion and growth of company’s services and products. The role will require an in-depth knowledge of Company’s products and market goals. Reporting to the Head of Marketing, this will encompass responsibility for company’s digital lead generation and marketing strategy as well as implementation; covering global sales for Direct, Channel partners and SaaS routes to market.

As the Digital Lead Generation Specialist, you have a passion for all things marketing and technology. You will be comfortable in leading integrated digital marketing campaigns, from concept through to execution, to grow revenue for the business.

**Requirements**:
Creation and execution of digital lead generation and marketing campaigns (SEM, PPC, Adwords and Remarketing) to grow our client base and create awareness amongst users

Institute metrics to measure the ROI, CAC and LTV of these efforts
Manage our SEO strategy across all business units (keyword, image

optimization etc.)
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Implement campaign performance tactics, such as pixel tracking, UTM codes and goal conversions
Manage digital budget and compile regular campaign performance reports
Acquire insight in digital lead generation trends for benchmarking purposes

Characteristics:
Commitment to excellence
Efficient multitasker (we’re a fast-paced company)
A keen eye for detail
Deadline and delivery driven
An overachiever with strategic capability
Adaptive to face a high-paced and demanding IT environment
Ability to work independently and as part of a team
Logical with a passion for solving problems
Proactive and able to take initiative
Organised with the ability to prioritise and plan

JOB TYPE

Work Day:Full Time

Employment type:Permanent Job

Salary:Negotiable

JOB REQUIREMENTS

Minimal experience:Unspecified



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