Social Commerce Head

PRINCIPLE ACCOUNTABILITIES
1. STRATEGY
?--? Build and grow the Social Commerce strategy
?--? Develop and articulate a compelling strategy/approach to successfully sell in new initiatives to drive incremental revenue
?--? Define and drive growth objectives of user and creator acquisition and usage on social platforms like Instagram, FB and Moj
?--? Drive user and creator retention strategy and execution achieving growth at mínimal or no cost
?--? Lead user/creator analytics & market research, building actionable insights for the business
?--? Execute multiple aspects of marketing, including branding and positioning, product marketing, paid marketing, engagement, and retention campaigns
?--? Own Brand's visibility
- creating a preference for product among users and creators on social platforms
?--? Work closely with product, UX & engineering to enable growth marketing to initiatives & drive bottom-line conversion
?--? Build a good understanding of planning framework and how it can be applied to build an effective campaign strategy and channel plan
?--? Systematic in setting and tracking campaign KPIs. Ensure effective and accurate optimization and delivery of performance utilizing all relevant internal teams, agency processes and tech
?--? Lead and direct all team members to support in the development of channel plans and creative solutions that are planned holistically with the broader media mix
?--? Develop compelling campaign solutions including

consumer and category insights, strategy, channel recommendation
?--? Drive strategic and tactical innovations across social digital platforms
?--? Evolve use of measurement systems to provide greater insight into ROI of media plans and ensure the team deliver on agreed KPIs
?--? Build and maintain engagement with the C level management in organizations through regular account reviews and generation of partnership plans and consulting opportunities to deliver true value and take relationships forward
2. ACCOUNT PLANNING
?--? Identify portfolio growth opportunities and deliver on plan to achieve, collaborating with internal resources to maximize/expand supplier network and spend growth
?--? Proactively provide expertise on policies, benchmarking, and recommendations to optimize programs, reduce costs and drive efficiencies for clients.
?--? Interface with various divisions of social platforms to develop and implement customized and strategic account plans
?--? Responsible for the research, design, development, and execution of full-funnel social commerce marketing program

JOB TYPE

Work Day:Full Time

Employment type:Permanent Job

Salary:70.00

JOB REQUIREMENTS

Minimal experience:Unspecified