Customer Retention Executive

3 weeks ago


Delhi Delhi, India Mahatta Multimedia Full time

1. Customer Engagement and Communication

notifications) for customer engagement.
- Segment customers and tailor messaging based on purchase history, browsing behavior,

and other data.

customers).

2. Customer Loyalty Programs
- Develop and manage customer loyalty or rewards programs to incentivize repeat

purchases.
- Monitor and analyze the impact of loyalty programs on customer retention.
- Optimize and evolve the loyalty program based on customer feedback and engagement

metrics.

3. Customer Satisfaction and Experience
- Implement customer feedback mechanisms to gauge satisfaction.
- Work with customer service and support teams to promptly resolve customer issues.
- Identify and address pain points in the shopping experience to improve overall customer

satisfaction.

4. Personalization and Product Recommendations
- Collaborate with data teams to implement personalized product recommendations.
- Use customer data to offer relevant cross-selling and upselling opportunities.
- Monitor the performance of recommendations and continuously refine the approach.

5. Retention Marketing and Promotions
- Plan and execute targeted retention campaigns, such as discounts, seasonal offers, or

exclusive deals for repeat customers.
- Track the effectiveness of promotions and refine strategies to maximize customer

retention.
- Work with marketing to develop creative and effective retention ads and campaigns.

6. Customer Data Analysis and Insights
- Analyze customer behavior data to identify retention trends and opportunities.
- Create detailed reports on key retention metrics (e.g., customer lifetime value, churn rate,

repeat purchase rate).
- Use insights to inform decision-making on retention strategies and improve customer

segmentation.

7. Post-Purchase Experience Optimization
- Ensure seamless post-purchase communication, such as order confirmations, shipping

updates, and follow-up messages.
- Gather customer feedback on the post-purchase experience and act on insights for

improvements.
- Develop strategies for encouraging reviews and referrals from satisfied customers.

8. Churn Reduction and Win-Back Campaigns
- Identify at-risk customers and develop strategies to re-engage them (e.g., targeted offers,

personalized outreach).
- Design win-back campaigns aimed at reactivating inactive or lapsed customers.
- Track and analyze win-back campaign results, adjusting tactics to improve effectiveness.

9. Customer Retention Metrics and Reporting
- Track and report key metrics such as repeat purchase rate, average order value, customer

churn rate, and customer lifetime value.
- Set retention goals and regularly review progress, reporting findings to management.
- Use metrics to refine retention strategies and demonstrate ROI.

10. Cross-Functional Collaboration for Retention Initiatives
- Work with product, marketing, and customer service teams to ensure a consistent and

seamless experience.
- Collaborate with product teams to adjust offerings based on customer feedback.
- Share insights with marketing and sales to improve acquisition strategies with a retention

focus.

E-commerce retention strategies aim to keep customers engaged, satisfied, and coming back for

more purchases by focusing on delivering a consistently positive experience, building customer

loyalty, and tailoring offers and content to individual customer preferences.

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift
- Fixed shift

Supplemental Pay:

- Performance bonus

**Experience**:

- total work: 1 year (preferred)

Work Location: In person



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