Retention Marketing

2 weeks ago

Mumbai, India Nykaa Full time

Job Overview:We are looking for a Retention Marketing Executive to join our dynamic team at Nykaa. The role involves driving customer engagement, retention, and loyalty through effective marketing strategies. The ideal candidate will have hands-on experience with marketing automation tools such as CleverTap, MoEngage, or WebEngage, and a strong understanding of customer lifecycle management.Key Responsibilities:Retention Strategy Development:- Design and execute customer retention campaigns to improve repeat purchases, customer lifetime value (CLTV), and overall engagement.- Segment customers based on behavior, preferences, and lifecycle stage to deliver personalized communication.Campaign Management:- Develop and implement multi-channel retention campaigns using tools like Clevertap, MoEngage, and WebEngage.- Optimize campaigns across email, SMS, push notifications, and in-app messaging.- A/B test campaigns to determine what drives the best engagement and retention.Data Analysis & Reporting:- Monitor campaign performance and derive actionable insights using analytics tools.- Create regular reports on retention metrics, including churn rates, repeat purchases, and engagement levels.Collaboration:- Work closely with product, content, and marketing teams to align retention efforts with overall business goals.- Partner with the design team to create engaging creatives and messaging.Tool Expertise:- Use platforms like Clevertap, MoEngage, and WebEngage to set up workflows, track customer journeys, and manage campaigns.- Stay updated with the latest features of these platforms and implement best practices.Customer Insights:- Gather and interpret customer feedback to improve retention strategies.- Identify patterns and trends in customer behavior to predict churn and take proactive measures.Knowledge and Skill / Qualification Requirements:- 1–3 years of experience in retention marketing or customer lifecycle management.- Hands-on experience with Clevertap, MoEngage, and WebEngage is mandatory.- Strong analytical skills and a data-driven mindset.- Familiarity with segmentation, A/B testing, and campaign optimization.- Excellent communication skills with a focus on creating customer-centric strategies.

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