Customer Retention Marketing Executive

2 days ago

Delhi, India Origin Nutrition Full time
Job Title: Executive - Customer Retention Marketing Location: Chennai (On-Site)
Employment Type: Full-time
About Us
Origin Nutrition is a premium plant-based nutrition brand dedicated to creating products that fuel a healthier lifestyle while being kind to the planet. We are on a mission to redefine the standards of wellness and nutrition, and we’re looking for a talented individual to help us retain and engage our valuable customers.
Role Overview
We are seeking a passionate and results-driven Executive - Customer Retention to lead our retention marketing efforts. This role will focus on nurturing our existing customer base through personalized campaigns, loyalty programs, and engagement strategies to enhance customer lifetime value and brand loyalty.
Key Responsibilities
Retention Strategy : Develop and execute data-driven customer retention strategies to improve repeat purchase rates and reduce churn.
Email & WhatsApp Marketing : Create and manage impactful email and WhatsApp marketing campaigns, including segmentation, A/B testing, and performance tracking.
Customer Engagement : Plan and implement loyalty programs and personalized communication to foster customer relationships.
Platform Management : Use tools like WebEngage (preferred) to automate, track, and optimize retention campaigns.
Data Analysis : Monitor and analyze key metrics such as customer lifetime value, churn rates, and campaign ROI to continuously improve retention efforts.
Cross-functional Collaboration : Work closely with the product, sales, and customer service teams to ensure a seamless customer experience.
Feedback Integration : Collect and utilize customer feedback to improve products, services, and engagement efforts.
Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field.
1-3 years of experience in customer retention, email marketing, or CRM roles.
Proficiency in retention platforms like WebEngage is a significant advantage.
Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
Excellent communication skills, both written and verbal.
Creative mindset with an eye for detail and a passion for delivering exceptional customer experiences.
Experience in the wellness or nutrition industry is a plus.
What We Offer
Competitive salary and opportunity to learn new things.
Opportunity to work with a passionate, driven team in the growing wellness space.
A chance to make a significant impact on customer relationships and brand growth.

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