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Product Marketing

5 months ago

Bengaluru, India Entropik Tech Full time

**Scope of the Role**:

- Work towards strengthening the messaging, positioning, content, and GTM strategies of Entropik Tech
- Be an important connect between Product and GTM teams to translate platform features into business outcomes

**Roles & Responsibilities**:

- Own ad-hoc content requirement for landing pages, ad copies, website pages, and SEO efforts
- Collaborate with senior management and thought leaders to plan and execute webinars/podcasts end-to-end
- Drive website traffic and conversions through content marketing, guest blogging, and content syndication
- Create and update market intelligence repositories for insights on industry/domain, competitors, and buyer personas
- Create explainer videos, product videos, and platform walkthrough videos with the help of the design team
- Identify and collaborate with thought leaders in the fields of AI, Consumer Research and Marketing
- Work with cross-functional teams and external vendors for timely execution of pre-defined objectives

**Requirements**:

- 3 + years of relevant Product Marketing experience in B2B SaaS organizations
- Exceptional at driving existing and new marketing channels for organic lead generation
- Excellent communication skills to moderate webinars and podcasts
- Ability to juggle between marketing roles and willingness to learn on the go
- Familiarity with marketing tools and analytics
- People management skills to ensure timely delivery of objective

**Benefits**

As per company policy.

About Entropik Technologies

Entropik Tech is the world’s leading Emotion AI company that reads Human Emotions, helping redefine experiences.

In our Mission to Humanize experiences, we have built AI technologies that understand Human Emotions by Facial Expressions, Eye Movement, Voice Tonality and Brainwaves, in a fast and scalable manner.

Our Diverse product portfolio lets you measure experiences across Media, Digital & Shopper interactions in an accurate and meaningful way.

Entropik Tech provides Emotion Insights to over 150 global brands in CPG, Retail, Media & Publishing, Telecom, and Financial Services industries amongst others. The company has a presence across North America, Europe, Middle East, India and South-East Asia.