Marketing Manager( Retention)

Introduction: Games24x7 is India's leading and most valuable multi-gaming unicorn.
We're a full-stack gaming company, offering awesome game playing experiences to over 100 million players through our products - Rummy Circle, India's first and largest online rummy platform, My11 Circle, the country's fastest growing fantasy sports platform and our newest venture- Wowzy Ludo Remix.
A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two New York University trained economists Bhavin Pandya, and Trivikraman Thampy met at the computer lab and discovered their shared passion for online games.
We've always been a technology company at heart, and over the last decade and a half, we've built the organisation on a strong foundation of 'the science of gaming', leveraging behavioural science, artificial intelligence, and machine learning to provide immersive and hyper-personalised gaming experiences to each of our players.
Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar Investment Advisors, Games24x7 is leading the charge in India's gaming revolution, constantly innovating and offering novel entertainment to players Our 800 passionate teammates create their magic from our offices in Mumbai, Bengaluru, New Delhi, Miami, and Philadelphia.
For more information and career opportunities you may visit About My11 Circle.com Play Games24x7 Pvt.
Ltd.
operates India's fastest growing fantasy website, with more than 10 million players across two games.
My11 Circle offers the simplest online fantasy game in popular formats for free and for cash.
The app offers an extremely secure playing environment with multiple payment options and a quick withdrawal system.
Summary of Role Marketing Manager plays a critical role in supporting various marketing campaigns for acquisitions, conversions & retention.
This role will offer immense insights and learning in the online entertainment space and skill gaming industry in India.
You will learn and implement the most innovative marketing strategies and use the most cutting edge marketing tools to implement various campaigns.
You will get to work on various aspects of consumer marketing.
Data is the DNA of every team member at My11 Circle.com.
All departments perform rigorous data analysis to take day to day decisions at all stages of player life cycle right from acquisition to retention.
MM will be contributing to all parts of the player's life cycle on the site.
MM will have to study the player life cycle and build an understanding of player behavior from all aspects.
MM will support in executing multiple campaigns for driving acquisitions, conversions, revenue and retention.
Responsibilities include : Self-Study
• Spend time on website, play and get a first-hand understanding of how the website works.

• Study market research data to build a broad understanding of a typical fantasy player.

• Analyze funnel data and understand the player movement on the website.
Marketing Execution
• Understand acquisition, conversion, and revenue and retention strategy.

• Support in preparing and executing monthly marketing calendar for various campaigns.

• Work with agencies to manage retention campaigns and hit monthly retention and revenue targets.

• Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities 1.
Perform creative analysis 2.
Funnel analysis 3 Take Full ownership for execution of various campaigns on revenue and retention.
4.
Work with creative designers / web designers to ensure timely execution of campaigns.
5.
Manage and own project timelines, creative quality, and content effectiveness.
6.
Work with agency to co-ordinate the campaign content, creative delivery.
7 Create/Work within the reporting framework to analyze effectiveness of all campaigns.
8 Engage in data analysis to improve and refine campaign performance.
Minimum Job Qualifications: [E - Expected] [D – Desirable]
• E – B-Tech / M-Tech / Economics UG/PG / Statistics US/PG / MBA Marketing/Finance from a very well reputed college and a hunger for learning and implementing marketing.

• E - Excellent academic record, strong logical and analytical skills.

• E – 3- 6 years of experience in marketing, research, operations (preferably online)
• D - Should have experience with at least two of organizing promotional events, running new customer communication programs or running customer retention programs (preferably for a Mobile Product or a Mobile website)
• D - Ability to work with data and uncover insights into consumer mindset.

• E - Out of the box thinker and innovator.

• E - Excellent communication (oral and written) and analytical skills.
Location: Bangalore

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