Product Manager II, Retention Marketing

3 weeks ago


Bengaluru, Karnataka, India Quince Full time
Job Description

OUR STORY

Quince was started to challenge the existing idea that nice things should cost a lot. Our mission was simple: create an item of equal or greater quality than the leading luxury brands and sell them at a much lower price.

OUR VALUES

Customer First. Customer satisfaction is our highest priority.

High Quality. True quality is a combination of premium materials and high production standards that everyone can feel good about.

Essential design. We don&apost chase trends, and we don&apost sell everything. We&aposre expert curators that find the very best and bring it to you at the lowest prices.

Always a better deal. Through innovation and real price transparency we want to offer the best deal to both our customers and our factory partners.

Environmentally and Socially conscious. We&aposre committed to sustainable materials and sustainable production methods. That means a cleaner environment and fair wages for factory workers.

OUR TEAM AND SUCCESS

Quince is a retail and technology company co-founded by a team that has extensive experience in retail, technology and building early stage companies. You&aposll work with a team of world-class talent from Stanford GSB, Google, D.E. Shaw, Stitch Fix, Urban Outfitters, Wayfair, McKinsey, Nike etc.

THE IDEAL CANDIDATE:

The ideal candidate thrives in a fast-paced, performance-driven environment and will be responsible for delivering a differentiated product that addresses a business need and represents a viable business opportunity. They will work alongside our team of world-class product managers, engineers, data scientists, marketers, UI/UX designers, and ecomm team to achieve 2 main objectives - drive retention rate and improve revenue from repeat customers through innovative features & personalized user journeys

RESPONSIBILITIES:

- Own the product roadmap for retention marketing: channels including email, SMS, and push notifications, with a focus on driving customer engagement and repeat purchases.
- Define, prioritize, and execute product initiatives that improve user activation, with specific focus on multi-category purchases within the first 60 days of a user&aposs lifecycle.
- Collaborate cross-functionally with Retention Marketing, Engineering, Data Science, and Creative teams to launch and iterate on personalized user journeys.
- Build in-house customer segmentation platform and refine user segmentation strategies to tailor retention tactics based on lifecycle stage, category affinity, and browsing history.
- Drive personalization across retention marketing channels : content, frequency, & channel personalization
- Work closely with Data-Science team to build product recommendation models to drive cross-category purchases
- Partner with analytics to establish KPIs and build dashboards for performance monitoring, cohort behavior, and funnel drop-off diagnostics.
- Conduct A/B tests to validate hypotheses around message timing, channel mix, and content personalization.
- Work closely with the Martech and CRM Engineering teams to identify tooling gaps, streamline campaign execution, and improve targeting capabilities.
- Advocate for the customer by understanding user behavior across the post-purchase journey and identifying friction points that hinder re-engagement.
- Stay current on best practices and emerging tools in the retention marketing and eCommerce space to inform product strategy and experimentation roadmap.
- Manage risks in execution and scrappily unblock team to reach goals

REQUIREMENTS:

- 35 years of product management experience, ideally in eCommerce, consumer tech, or a performance marketing-focused environment.
- Deep empathy for users and a customer-first mindset, with the ability to translate user behavior and insights into product requirements.
- Comfortable working in fast-paced, multi-time-zone global iterative environments with cross-functional teams (engineering, design, marketing, analytics)
- Strong analytical skills with experience using data tools like SQL, Looker, or Mixpanel, or Amplitude to define metrics, derive insights, and drive decisions.
- A strong sense of ownership, accountability, understanding of metrics, and drive to move metrics that matter (activation rate, repeat rate, LTV, etc.).
- Proven track record of owning and shipping successful features or initiatives in Growth / Retention, CRM, or lifecycle marketing (email/SMS/push).
- Preferred : Familiarity with modern marketing automation tools (e.g., Clevertap, Moengage, Klaviyo, Braze, Iterable, etc) and CRM infrastructure.
- Excellent written and verbal communication skills, with the ability to align stakeholders and clearly articulate product decisions.
- Bonus: Experience working on segmentation models, predictive triggers, or using personalization/ML to power retention initiatives.

Quince provides equal employment opportunities to all employees and applications for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

If you require reasonable accommodation during any part of the application or interview process, please contact [Confidential Information]. We are committed to ensuring an inclusive and accessible hiring process for all candidates.

Security Advisory: Beware of Frauds

At Quince, we&aposre dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Quince emphasizes legitimate recruitment practices. Initial communication is primarily via official Quince email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Google Meets or Zoomnever via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.
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