Performance Marketing Manager

4 weeks ago

Mumbai, Maharashtra, India BrandSwitch Full time
Job Title: Performance Marketing Manager Location: Andheri (East) Mumbai Experience: 2–4 years Industry: Real Estate / Digital Marketing About the Role: We're looking for a Performance Marketing Specialist from Agency background who doesn't just run ads, but runs the entire funnel.

Someone with a deep understanding of lead generation in the real estate space, and the ability to scale digital campaigns that convert clicks into site visits and visits into bookings. Key Responsibilities: Strategy & Execution
• Develop, manage, and scale a strong performance marketing roadmap.
• Build integrated campaigns across Facebook Ads, Google Ads (Search, Display, You Tube), and remarketing platforms.

• Execute targeted prospecting and retargeting strategies to drive high-quality real estate leads.

Budget & ROI Management
• Allocate and optimize budgets across paid channels to drive maximum ROI and CPL efficiency.
• Track and report campaign performance against key metrics like CTR, CPC, CPL, CVR, ROAS.

Optimization & Experimentation
• Continuously monitor, analyze, and tweak campaigns to hit performance KPIs.

• Identify new paid channels, placements, audience segments, and creative experiments.

• Perform A/B testing on ad creatives, landing pages, copies, and targeting strategies.

Collaboration & Reporting
• Work closely with the management, design, and sales teams to ensure funnel consistency.
• Share funnel performance insights and suggestions for CRO (conversion rate optimization).

• Prepare weekly/monthly reports with actionable takeaways for leadership. What You Bring:
• 2–4 years of hands-on experience in performance marketing (real estate or lead-gen based platforms preferred).
• Proficiency with Meta Ads Manager & Google Ads Suite (Search, Display, You Tube).
• Knowledge of lead tracking tools (Google Analytics, UTM, CRM integrations like Zoho, Lead Squared, Hub Spot).

• Strong analytical skills; you live in dashboards and know your way around data.

• Ability to balance strategy with execution plan, run, optimize, repeat.

• Experience with landing page CRO and working with dev/design teams on ad-to-asset journeys.

Bonus Points For: Experience in real estate-specific funnels (pre-launch, site visit, booking) Knowledge of programmatic platforms or affiliate performance models Experience with automation tools (Zapier, CRM triggers, webhooks) Familiarity with SEO basics and owned media performance If you can drive numbers, optimize funnels, and love the thrill of performance, let's talk.

Send your resume + campaign portfolio to hr@brandswitch.in Profiles without Portfolio will not be considered

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