Brand Manager

2 weeks ago

Shimoga, Karnataka, India NightOut Full time

This role is responsible for developing and executing brand strategies, managing marketing campaigns, and building brand awareness within the alcoholic beverage industry. This role requires a deep understanding of the Alcobev market, strong analytical skills, and the ability to collaborate with various teams.

Work Experience : 4yrs – 5 yrs prior experience in brand management, preferably within the Alcobev industry.

Role & Responsibilities:

Brand Strategy & Planning:

  • Develop and execute comprehensive brand strategies aligned with overall business goals.
  • Conduct market research to identify consumer trends, competitive landscape, and market opportunities within the Alcobev sector.
  • Define brand positioning, messaging, and visual identity to differentiate the brand in the market.
  • Develop and manage brand guidelines and ensure consistency across all marketing materials.

Marketing Campaign Management:

  • Plan, execute, and evaluate marketing campaigns across various channels (digital, social media, print, events, etc.).
  • Collaborate with creative, digital, and other marketing teams to develop engaging and impactful marketing materials.
  • Manage budgets and timelines for marketing campaigns.
  • Monitor and analyze campaign performance, track key metrics, and optimize campaigns for maximum effectiveness.

Brand Performance & Analysis:

  • Track and analyze brand performance metrics, including brand awareness, consumer perception, market share, and sales.
  • Conduct regular brand audits and competitor analysis.
  • Provide insights and recommendations based on data analysis to improve brand performance.

Stakeholder Management:

  • Collaborate with sales, product development, and other internal teams to ensure brand consistency and alignment.
  • Manage relationships with external agencies, including advertising, PR, and digital marketing agencies.
  • Communicate brand strategy and performance updates to relevant stakeholders.

Industry Knowledge:

  • Stay up to date on the latest trends, best practices, and emerging technologies in the Alcobev industry.
  • Understand relevant regulations and legal requirements for marketing alcoholic beverages.

Qualification: Minimum Graduation + M.B.A preferred

Skills Required :

  • Strong understanding of the alcoholic beverage market, including consumer behavior, market trends, and competitive landscape.
  • Excellent analytical, communication, and presentation skills.
  • Proficiency and experience with marketing analytics tools.
  • Ability to manage multiple projects, work under pressure, and meet deadlines.
  • Creative thinking and problem-solving skills.
  • Strong leadership and interpersonal skills.
  • Experience with digital marketing and social media management.
  • Knowledge of relevant regulations and legal requirements.
  • Experience in managing budgets and forecasting sales figures.
  • Proven track record of successful brand building and campaign execution.

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