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Brand Strategy Lead

2 weeks ago

Shimoga, Karnataka, India beBeeStrategy Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

Job Title: Brand Strategy Lead

Role Overview:

The institution is seeking a skilled Brand Strategy Lead to spearhead the development and execution of its branding strategy. This role requires a strategic thinker who can drive brand identity, external communications, media relations, and PR campaigns to enhance visibility, reputation, and engagement.

Main Responsibilities:

  1. Brand Strategy & Management
  • Develop and execute a comprehensive branding strategy aligned with institutional goals.
  • Maintain consistency of brand identity across all channels (digital, print, events).
  • Enhance brand recall and equity within the education ecosystem.
  1. Public Relations & Media Management
  • Build and maintain strong relationships with media, influencers, and industry bodies.
  • Craft press releases, articles, and speeches for leadership.
  • Manage media coverage, crisis communication, and institutional reputation.
  1. Digital & Social Media Presence
  • Drive brand presence on social media platforms.
  • Oversee content strategy, storytelling, and digital campaigns.
  • Analyze data for continuous improvement.
  1. Events & Outreach
  • Organize branding events, education fairs, conferences, and community outreach.
  • Elevate institutional visibility at national and international forums.
  1. Stakeholder Communication
  • Manage internal communications and alumni engagement.
  • Collaborate with academic, CRC, and admissions teams for brand alignment.

Requirements:

  • Proven experience in brand strategy, management, and development.
  • Strong understanding of external communications, media relations, and PR campaigns.
  • Excellent analytical, problem-solving, and interpersonal skills.

We Offer:

  • A dynamic and collaborative work environment.
  • Ongoing professional development opportunities.
  • A competitive salary and benefits package.