Lead Food Brand Strategist

14 hours ago

Shimoga, Karnataka, India beBeeBrand Full time ₹ 60,00,000 - ₹ 1,00,00,000
Job Title:

Assistant Brand Manager for Foods

Job Description:

This role involves building and scaling a new food brand from inception. You will drive the strategy, positioning, and market presence of the brand. The goal is to ensure strong consumer connection and business impact.

Key Responsibilities & Accountability:
  • Develop and implement brand strategy, positioning, and value proposition.
  • Drive integrated marketing campaigns (digital, retail, D2C, and marketplaces).
  • Manage consumer and market research, track brand health, and generate insights.
  • Partner with performance marketing teams/agencies to ensure effective brand messaging.
  • Plan and execute BTL activations, in-store visibility, and sales enablement tools.
  • Build and maintain brand presence on D2C platforms and e-commerce/quick commerce marketplaces.
Functional Competencies:
  • Brand Strategy & Positioning
  • Integrated Marketing Execution
  • Consumer Insights & Analytics
  • E-commerce & D2C Management
Job Specification:

The ideal candidate should have:

  • 4–5 years of experience in brand management/marketing (preferably in Foods, Personal Care, or Home Care categories).
  • Graduate/MBA in Marketing, Brand Management, or related field.
  • Hands-on experience in building brands on D2C and marketplaces (mandatory), working with agencies/creators, managing campaigns, and handling budgets.

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