Digital Brand Strategist

5 hours ago


Shimoga, Karnataka, India beBeeCommunications Full time ₹ 12,00,000 - ₹ 20,00,000
Job Overview

This role requires a strategic thinker to develop and maintain a consistent brand voice and storytelling across all digital channels.

The ideal candidate will have a strong understanding of how to build engaging campaigns that reinforce our positioning as a go-to destination for curated, modern fashion.

We are seeking a highly creative individual who can design and deliver high-quality digital communication assets, including static creatives, videos, and emailers.

The successful candidate will be responsible for managing day-to-day digital communication across platforms and supporting growth and engagement through creative content production.

Key Responsibilities:

  • Brand Voice & Storytelling
    • Develop and maintain a consistent tone and style across all digital channels.
    • Build communication guidelines to ensure consistency across teams and platforms.
  • Campaign Strategy & Execution
    • Conceptualize and develop engaging campaigns that reinforce our positioning.
    • Align campaigns with product drops, festivals, collaborations, and brand initiatives.
    • Execute cohesive campaigns from concept to completion.
  • Content Creation & Design
    • Design and deliver high-quality digital communication assets.
    • Oversee end-to-end execution of visual content - from concept to final output.
    • Proficiency in graphic design and video editing tools is essential.
  • Digital Engagement & Community
    • Manage day-to-day digital communication across platforms.
    • Support growth and engagement through creative content production.
  • Innovation & Trendspotting
    • Stay updated on digital communication trends and platform updates.
    • Introduce new ideas for storytelling and brand expression.
    • Utilize AI tools for content creation.


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