
Digital Brand Strategist
5 hours ago
This role requires a strategic thinker to develop and maintain a consistent brand voice and storytelling across all digital channels.
The ideal candidate will have a strong understanding of how to build engaging campaigns that reinforce our positioning as a go-to destination for curated, modern fashion.
We are seeking a highly creative individual who can design and deliver high-quality digital communication assets, including static creatives, videos, and emailers.
The successful candidate will be responsible for managing day-to-day digital communication across platforms and supporting growth and engagement through creative content production.
Key Responsibilities:
- Brand Voice & Storytelling
- Develop and maintain a consistent tone and style across all digital channels.
- Build communication guidelines to ensure consistency across teams and platforms.
- Campaign Strategy & Execution
- Conceptualize and develop engaging campaigns that reinforce our positioning.
- Align campaigns with product drops, festivals, collaborations, and brand initiatives.
- Execute cohesive campaigns from concept to completion.
- Content Creation & Design
- Design and deliver high-quality digital communication assets.
- Oversee end-to-end execution of visual content - from concept to final output.
- Proficiency in graphic design and video editing tools is essential.
- Digital Engagement & Community
- Manage day-to-day digital communication across platforms.
- Support growth and engagement through creative content production.
- Innovation & Trendspotting
- Stay updated on digital communication trends and platform updates.
- Introduce new ideas for storytelling and brand expression.
- Utilize AI tools for content creation.
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