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Brand Innovation Leader

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Shimoga, Karnataka, India beBeeStrategist Full time ₹ 12,00,000 - ₹ 30,00,000

As a Brand Strategist, you will be responsible for crafting a narrative that ignites sparks and turns them into fire. This involves shaping the brand voice, dreaming up campaigns that get screenshotted and shared, and ensuring every touchpoint is cohesive and memorable.

  • Develop and execute strategies that break through the noise and make a lasting impact.
  • Partner with performance marketers to drive growth and keep brand and growth aligned.
  • Build playbooks for influencers, partnerships, and PR that push boundaries without breaking budgets.

To excel in this role, you should have:

  • 4-5 years of experience in brand strategy, preferably in D2C, lifestyle, or fashion.
  • A deep understanding of youth culture and digital trends, with a keen eye for spotting what's hot before it hits the mainstream.
  • Campaigns under your belt that moved hearts and sales.
  • The ability to switch between clever one-liners and deep strategy decks.
  • Creative instincts backed by data-driven insights.
  • A hunger for innovation and a restless spirit to drive big changes in a fast-paced startup environment.