Digital Marketing Strategist

4 days ago

Shimoga, Karnataka, India beBeeMarketing Full time ₹ 45,00,000 - ₹ 60,00,000

We are seeking a Digital Marketing Strategist to lead our paid marketing efforts across various platforms. The ideal candidate will have a deep understanding of digital marketing and be able to develop and implement effective campaigns.

Key Responsibilities:

  • Develop and execute paid marketing strategies across multiple channels, including Meta, Google, and TikTok.
  • Manage large-scale budgets and track ROI to ensure optimal performance.
  • Build and manage high-quality marketing funnels to achieve CAC, LTV, and payback period benchmarks.
  • Collaborate with creative, product, and data teams to drive conversion rate optimization and campaign impact.
  • Stay up-to-date with industry trends, algorithm updates, and platform innovations to maximize performance.

Requirements:

  • 6–10 years of experience in digital marketing, with a minimum of 2–3 years in a fast-growing D2C brand.
  • Proven track record of managing large-scale ad spends across multiple platforms.
  • Deep expertise in Meta Ads, Google Ads, and TikTok Ads, with strong technical know-how in campaign setup, attribution, and optimization.
  • Strong analytical skills, with experience in cohort analysis, funnel tracking, and performance dashboards.
  • Hands-on experience with tools such as GA4, Google Tag Manager, AppsFlyer, Mixpanel, or equivalent.
  • Strong stakeholder management skills and ability to work cross-functionally with creative, product, and growth teams.
  • Bias for action, experimentation, and data-driven decision making.

What We Offer:

  • Opportunity to lead digital marketing for a leading EdTech brand.
  • Exposure to multi-country, multi-platform growth strategies.
  • A culture that values ownership, speed, and innovation.
  • Competitive salary with performance-based incentives.

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