Digital Growth Strategist

3 days ago

Shimoga, Karnataka, India beBeeGrowth Full time ₹ 65,00,000 - ₹ 85,00,000
Drive Business Growth

The Digital Business Unit aims to revolutionize banking by building customer-centric products with human-centered design principles.

Key objectives include driving better customer experience and engagement, transforming existing lines of businesses, and building new digital-only or banking-as-a-service-led digital business models.

Job Responsibilities:
  • Work on initiatives to increase traffic on bank's channels (mobile/net) with an objective to increase conversion from target bases and drive adoption among the new/existing consumers.
  • Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s).
  • Work closely with product, analytics, and digital marketing team for designing targeted campaigns basis customer persona and targeted digital outreach respectively.
  • Use data analytics and segmentation to make targeted marketing strategies. Conduct A/B testing to validate hypothesis and optimize user journeys.
Product Enhancement
  • Be the voice-of-customer in shaping the new set of features/products that the bank should launch.
  • Work closely with Marketing team to create awareness and engagement campaigns and have a strong view on customer needs.
  • Increase adoption of new products among the existing consumers through cross-sell and upsell initiatives.
Key Skill Set Requirements:
  • 2-6 years of relevant experience in growth/product marketing for a digital business/apps.
  • Customer centric mindset and eye for detail is a must.
  • Prior experience of working on campaign management tools such as Moengage, Clevertap, Google Analytics, Adobe etc and marketing tools like Firebase, Appsflyer required.

Experience in managing digital portfolio for a bank/fintech/NBFC is a plus.

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