
Retention Marketing Specialist
1 week ago
Retention Marketing Manager
(Adjustable: Executive / Specialist based on experience)
Location: Noida
Department: Marketing
Reports to: Head of Marketing / Growth Head
Job Objective:
- Drive customer retention and repeat purchases
- Increase customer lifetime value (CLTV)
- Execute personalized lifecycle marketing campaigns across channels
Key Responsibilities:
Hold over email marketing tools , AIsensy , interakart etc .
- Develop and implement retention and lifecycle marketing strategies
- Plan and execute campaigns via Email, SMS, WhatsApp, Push Notifications, etc.
- Create win-back, reactivation, and loyalty-driven communications
- Segment customers based on behavior, RFM analysis, purchase history, etc.
- Optimize user journeys using automation platforms (e.g., Klaviyo, MoEngage, CleverTap)
- Track retention KPIs: repeat rate, churn rate, LTV, CAC payback, etc.
- Perform A/B testing on content, subject lines, send times, and offers
- Coordinate with creative, product, and customer service teams
- Prepare reports with actionable insights from customer data and campaign performance
- Implement and manage loyalty/referral programs if applicable
Required Skills & Experience:
- 2–5 years experience in retention/lifecycle/email marketing (D2C preferred)
- Strong understanding of customer journey and funnel optimization
- Experience with marketing automation tools (e.g., Klaviyo, MoEngage, WebEngage)
- Good analytical skills; comfortable working with customer data
- Proficiency in Excel / Google Sheets
- Basic HTML/CSS knowledge (for email design – optional but a plus)
- Excellent communication and copywriting skills
- Familiarity with customer segmentation and behavioral targeting
Key Metrics to Drive:
- Retention rate
- Repeat purchase rate
- Churn rate
- LTV / CAC ratio
- Email/SMS metrics – Open Rate (OR), Click-Through Rate (CTR), Conversion Rate (CVR)
- Net Promoter Score (NPS)
Preferred Background:
- Worked in D2C, ecommerce, subscription, or consumer product brands
- Experience in high-growth or startup environments
- Understanding of customer loyalty programs and CRM strategies
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