Retention Marketing Specialist

1 week ago


Noida, India Winzera Pvt. Ltd. Full time

Retention Marketing Manager(Adjustable: Executive / Specialist based on experience)Location: NoidaDepartment: MarketingReports to: Head of Marketing / Growth HeadJob Objective:Drive customer retention and repeat purchasesIncrease customer lifetime value (CLTV)Execute personalized lifecycle marketing campaigns across channelsKey Responsibilities:Hold over email marketing tools , AIsensy , interakart etc .Develop and implement retention and lifecycle marketing strategiesPlan and execute campaigns via Email, SMS, WhatsApp, Push Notifications, etc.Create win-back, reactivation, and loyalty-driven communicationsSegment customers based on behavior, RFM analysis, purchase history, etc.Optimize user journeys using automation platforms (e.g., Klaviyo, MoEngage, CleverTap)Track retention KPIs: repeat rate, churn rate, LTV, CAC payback, etc.Perform A/B testing on content, subject lines, send times, and offersCoordinate with creative, product, and customer service teamsPrepare reports with actionable insights from customer data and campaign performanceImplement and manage loyalty/referral programs if applicableRequired Skills & Experience:2–5 years experience in retention/lifecycle/email marketing (D2C preferred)Strong understanding of customer journey and funnel optimizationExperience with marketing automation tools (e.g., Klaviyo, MoEngage, WebEngage)Good analytical skills; comfortable working with customer dataProficiency in Excel / Google SheetsBasic HTML/CSS knowledge (for email design – optional but a plus)Excellent communication and copywriting skillsFamiliarity with customer segmentation and behavioral targetingKey Metrics to Drive:Retention rateRepeat purchase rateChurn rateLTV / CAC ratioEmail/SMS metrics – Open Rate (OR), Click-Through Rate (CTR), Conversion Rate (CVR)Net Promoter Score (NPS)Preferred Background:Worked in D2C, ecommerce, subscription, or consumer product brandsExperience in high-growth or startup environmentsUnderstanding of customer loyalty programs and CRM strategies



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