Demand Generation Manager

3 weeks ago

Bengaluru, India illumine Full time
Company Description

illumine is a leading early learning and childcare software provider based in Bengaluru. We offer a comprehensive ecosystem designed to streamline operations and enhance parent partnerships for early childhood care and education centers. With our trusted technology, over 900 preschools, nurseries, and daycares in 50+ countries have optimized costs, increased admissions, and fostered strong relationships with parents.

Role Description

This is a full-time on-site role for a Demand Generation Manager at illumine. As a Demand Generation Manager, you will be responsible for leading marketing efforts to generate quality leads. Your day-to-day tasks will include analyzing marketing analytics, implementing marketing automation strategies, managing sales processes, and executing B2B marketing campaigns.

Responsibilities:

- Manage and utilize marketing automation tools like HubSpot to nurture leads and automate marketing workflows.- Leverage Google Analytics to track website traffic, user behavior, and campaign performance.- Maintain and optimize company WordPress website, including landing pages and content.- Utilize email scraping techniques (respecting all legal and ethical guidelines) to build targeted email lists.- Manage social media presence across various platforms, creating engaging content and running social media campaigns.- Develop and manage Google Ads campaigns (search, display, etc.) to drive qualified traffic and leads.- Create comprehensive reports on marketing campaign performance, including key metrics like website traffic, lead generation, and ROI.- Analyze data to identify trends and opportunities for improvement in marketing campaigns.- Stay up-to-date on the latest marketing trends and technologies.- Collaborate with cross-functional teams (sales, product, etc.) to ensure marketing efforts are aligned with overall business goals

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Qualifications

- Bachelor’s Degree in Marketing, Communications, or a related field- 4+ years of experience in B2B demand generation, including experience with outbound marketing and inbound lead generation- Demonstrable success driving pipeline growth and revenue through integrated campaigns- Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms- Excellent written and verbal communication skills, with the ability to create engaging marketing content- Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines- Strong analytical skills and ability to use data to inform decision-making and strategy development- Experience managing budgets and ability to balance competing priorities effectively

Bonus Points:

- Experience with account-based marketing (ABM).- Experience with marketing attribution modeling.- Proven experience in a B2B (business-to-business) marketing environment.- Experience managing a marketing team

Why You'll Love Working Here:

- Opportunity to work on cutting-edge marketing initiatives and make a real impact on the company's growth.- Dynamic and collaborative work environment.- Competitive salary and benefits package, including performance-based bonuses, option to participate in conferences and training programs.- Chance to learn and grow your career with a supportive team.

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