Demand Generation Strategist
3 weeks ago
**What will you do in this role**:
- Collaborate with the market research team to build and enrich the Named Account Universe
- Develop and drive niche/persona/industry/geo specific campaigns and contribute to the revenue pipeline
- Work closely with the sales team to run activation, nurture, and re-activation campaigns
- Build a deep understanding of products, industry, and customer persona to be able to develop and deploy marketing campaigns effectively
- Own reporting, tracking, and measurement of all the marketing initiatives
**What will help you succeed in this role**:
- 1-3 years of experience in outbound demand generation with a B2B organization
- Deep understanding of the customer journey, from initial contact to conversion
- Proven ability to build and run marketing initiatives that contribute to high-value SQLs
- Ability to leverage marketing tech stack for automation, tracking, measurement, and reporting on critical metrics for campaigns
- Experience in managing multiple projects and stakeholders in a fast-paced environment
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