Content Writer Demand Generation

2 weeks ago

Bengaluru, India Riverbed Technology Full time

Riverbed. Empower the Experience

Riverbed, the leader in AI observability, helps organizations optimize their user’s experiences by leveraging AI automation for the prevention, identification, and resolution of IT issues. With over 20 years of experience in data collection and AI and machine learning, Riverbed’s open and AI-powered observability platform and solutions optimize digital experiences and greatly improves IT efficiency. Riverbed also offers industry-leading Acceleration solutions that provide fast, agile, secure acceleration of any app, over any network, to users anywhere. Together with our thousands of market-leading customers globally – including 95% of the FORTUNE 100 – we are empowering next-generation digital experiences.

Position

Job Title: Demand Generation Content Writer

Location: India

What you will do

This role supports Riverbeds Demand Generation and Account Based Marketing campaigns with on-going content creation needs. Needs will span from the creation of demand generating adverts for LinkedIn, Content Syndication, DemandBase and more – to the writing of e-books, infographics, blogs and other such materials as required.

Responsibilities:

The Demand Generation campaign owners will brief the requirements to the writer. This can range from 1:1 account campaign; 1: few industry focused campaigns, 1: many horizontal use case campaigns, and field based campaigns. Create content to support ABM, Events and Demand programs including, but not limited to messaging platforms, eBooks, blogs, infographics, booth messaging, email copy, web pages, solution briefs, ad copy, video scripts. Content should be according to the campaign brief based on industry messaging or according to research briefed by campaign owner for 1-1 or 1- many campaigns. There will also be a requirement to create the overarching campaign Messaging house which will form the foundation for all messaging for the campaign. Ability to turn product content into Demand focused content aimed at target personas as per brief. The needs will be vast, from a minimum of 5 pieces of content per campaign. There will also be a need for content refreshes as the campaign execution plan dictates. Work with all demand campaign managers to agree content priorities. Ability to respond, interact and communicate with Demand team members who are in various markets. Adhere to timelines and SLA’s. Leverage, utilize and manage the production of content using Riverbed approved AI tools.

What makes you an ideal candidate

Qualifications/Skills:

Expertise and high proficiency in written and spoken business English. 3+ years of B2B demand generation content creation, preferably for technology or software company. Must be able to provide examples of work and copy contributed. Ability to write a variety of copy that adheres to brand voice and guidelines, and nuances of each campaign needs. Knowledge of demand generation needs Detail-oriented, with excellent organizational, time and self-management skills. Ability to manage multiple tasks at a time, often with tight deadlines. Strong written and verbal communications skills, and proficiency in writing for various platforms. Ability to work and collaborate cross-functionally across company, keeping mindful of various time zones including US.

What we offer

Our employee benefits including flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, and community engagement initiatives are some of the reasons why we have had great success in bringing in new talent. In addition, our global employee wellness programs are crafted to support the physical, emotional, and financial well-being of our employees. 

Benefits & Perks vary by Country. 

About Riverbed

With a 20-year history of innovation, Riverbed is agile, yet proven, and we are disrupting the market with differentiated solutions that enable our customers to deliver secure, seamless digital experiences and accelerate enterprise performance While we are a ‘customer-first’ company, we are all about our people with a shared commitment to creating a global impact. We bring our best selves to work and pursue excellence, trust, and respect for one another. We welcome diversity and value and encourage transparency and open communication throughout the company. We strive to be an inclusive, fair, and enjoyable workplace for our people globally and care about their wellbeing. We are committed to our people, partners, and customers while supporting the communities where we work and live. It’s the Power of WE that binds us together.

We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table. We understand that when people can be themselves, more is possible. We would love to have more people on board to join us on our journey to be better every day So, come speak with us about career possibilities at Riverbed.

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