
Growth Marketing Manager
6 days ago
About the Role
ReLiva Physiotherapy & Rehab, India's leading physiotherapy chain with 60+ centers and hospital partners across the country, is looking for a Growth & Performance Marketing Manager. This role will own marketing initiatives, lead generation, nurturing, and conversion campaigns, CRM Management and ensure marketing translates into measurable business growth.
Key Responsibilities
- Responsible for lead generation, lead management and conversion (Practo, JD, Google, Meta, Hospital partners etc)
- Run ROI-driven performance campaigns / lead generation (Google, Meta, LinkedIn).
- Build CRM-based lead nurturing journeys (WhatsApp, email, SMS) and maintain CRM (Zoho/ Cratio/ others) effectively
- Manage enquiry/appointment team and Coordinate with regional teams to boost conversions.
- Drive marketing initiatives among patients and caregivers for different verticals.
- Track CPL, conversion rates, ROI, and continuously optimize campaigns.
- Be able to make quick campaign creatives using Canva or similar tools.
- Suggest and support SEO, website content, and digital presence.
What We're Looking For
- Graduate / MBA with 3–5 years of experience in digital/performance marketing.
- Proven expertise in lead generation, CRM, and marketing automation.
- Strong working knowledge of Google Ads, Meta Ads, Analytics, Tag Manager and CRM platforms (Zoho/HubSpot/Salesforce).
- Basic SEO knowledge and ability to brief/manage content.
- Data-driven, analytical mindset with strong coordination skills.
Why Join ReLiva?
- Work with India's fastest-growing physiotherapy and rehabilitation brand.
- Be part of a national healthcare network impacting lives across 60+ cities.
- Lead high-ownership campaigns with direct visibility on business growth.
- Collaborate with cross-functional and regional teams across the country.
- A culture that values innovation, teamwork, and professional growth.
Experience in healthcare segment will be an added advantage.
Job Type: Full-time
Pay: ₹35, ₹50,000.00 per month
Ability to commute/relocate:
- Chembur, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Experience:
- digital/performance marketing: 3 years (Required)
- directly running Google Ads / Meta Ads for lead-generation: 1 year (Required)
License/Certification:
- experience using CRM tool (Zoho/ HubSpot/ other) (Required)
Work Location: In person
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