CRM Strategist

Uplers is one of the largest, globally recognized agencies in the industry, empowering businesses to build a better digital ecosystem. By leading clients from innovation to execution, Uplers is serving with top-notch quality services using its offshore remote model, fixed price model as well as digital assets. Remote by Choice

Mavlers - Mavlers is a sub-brand of Uplers, it is a full service digital marketing and technology partner. Mavlers is a reservoir of marketing mavericks. Our core is inspired by clients' appetite for ingenious ideas and ginormous goals. We help clients with strategic and cutting-edge technology. Mavlers stands out as a beacon of innovation, creativity, and client-centricity.

Experience : 4.00 + years

Shift : 4 PM- 1 AM

Opportunity Type : Remote

Placement Type : Full time Permanent Position

Job Description:

We are seeking a dynamic and experienced Subject Matter Expert (SME) / CRM Strategist in CRM and Marketing Automation to join our team. This role is pivotal in leveraging platform-specific expertise to drive client success, operational excellence, and sustained revenue growth. As a Platform and Domain Champion (Should be expert / champion in one of the following Marketing

Automation Platform - SFMC / Braze / Klaviyo /Iterable / HubSpot / Sailthru), you will lead strategic initiatives to optimize CRM and marketing automation efforts for individual clients, delivering Excellent ROI / Performance for Marketing Channels

Platform/Domain Expertise:

• Serve as the go-to authority for CRM and marketing automation platforms, continuously staying informed about the latest industry trends, platform updates, and best practices.
• Provide expert advice to internal teams (Campaign Managers / Executives) and clients, ensuring that the platform's potential is fully realized to meet business goals and KPIs.

Channel-Specific Strategy Development:

• Design and implement channel-specific CRM and marketing automation strategies that align with business goals, drive customer engagement, and boost ROI.
• Identify growth opportunities within CRM and marketing automation platforms to increase client engagement, lead generation, and revenue streams for the end client.
• Leverage data analytics to assess campaign performance and continuously refine strategies to maximize client outcomes.

Revenue Retention & Client Success:

• Develop long-term strategies to ensure client satisfaction and foster loyalty, resulting in high retention rates and consistent revenue streams.
• Proactively engage with clients, addressing their challenges and offering customized solutions that meet evolving business requirements.
• Partner with client success teams to deliver value-driven outcomes that meet or exceed client expectations, promoting cross-functional collaboration

Operational Efficiency & Process Optimization:

• Work Closely with Campaign Managers / Executives to deliver Multi channel campaign for clients within the SLAs with error-free execution.
• Work closely with other SMEs and Campaign Managers to collaborate on Digital Strategies to deliver Better ROI across multiple Channels.
• Ensure that initiatives are delivered on time and within scope, meeting both client and business objectives.

Skills Required/Educational Qualifications:

• 4+ Years of experience in CRM / Marketing Automation.
• Should possess MBA or similar Master's Degree in Marketing.
• Proven expertise in CRM and Marketing Automation platforms (e.g., Salesforce, HubSpot, Marketo, Klaviyo or similar).
• Strong strategic thinking skills with the ability to translate business objectives into actionable CRM and marketing automation strategies.
• Experience in data-driven decision-making, with proficiency in analytics tools to assess campaign performance and ROI
• Strong leadership skills with experience managing and developing high-performing teams.
• Exceptional communication and presentation skills, capable of influencing internal stakeholders and clients